Jacaranda
General Information about Jacaranda
Jacaranda (#2C012D) is a dark, muted shade of purple, also known as Jacaranda. It belongs to the purple color family. This color is composed of 17.3% red, 0.4% green and 17.6% blue. In a RGB color space, hex #2C012D is composed of 17.3% red, 0.4% green and 17.6% blue. Whereas in a CMYK color space, it is composed of 0.0% cyan, 97.7% magenta, 0.9% yellow and 82.7% black. It has a hue angle of 298.9 degrees, a saturation of 97.1% and a lightness of 9.0%. Its closest websafe color is #330033. It's often associated with creativity, royalty, and mystery. This color can evoke feelings of sophistication and can be used to create a sense of depth and intrigue in design.
The color #2C012D, a deep, muted purple, presents significant accessibility challenges, especially when used as a background or text color. Its low luminance value (dark color) results in poor contrast against many lighter colors, potentially making content difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is essential for readability. To ensure accessibility, it's crucial to pair this color with a very light color, such as white or a pale yellow, to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Avoid using it for critical UI elements without careful consideration of contrast. Consider using tools to measure contrast ratios and test designs with users who have low vision or color blindness to validate accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web design, branding and interiour
In web design, Jacaranda can be used sparingly to highlight specific elements or create a sophisticated, mysterious atmosphere. For instance, it could serve as an accent color for buttons or borders on a light-colored background to ensure readability. However, it should not be used as the primary background color for large blocks of text due to its low contrast. In branding, Jacaranda may be appropriate for companies aiming to convey luxury, creativity, or a sense of the unconventional. It can be incorporated into logos, packaging, and marketing materials to create a memorable and distinctive brand identity. The rich, dark hue evokes a sense of exclusivity and intrigue, making it suitable for businesses targeting a sophisticated clientele. In interior design, Jacaranda can add a touch of elegance and drama to a space. It can be used as an accent wall color in a bedroom or living room, creating a focal point that draws the eye. Pair it with lighter neutrals such as cream or gray to balance the darkness and prevent the room from feeling too heavy. The color also works well in smaller doses, such as throw pillows, curtains, or artwork, to add a pop of color and visual interest.
Fashion
In the fashion world Jacaranda may be appropriate for companies aiming to convey luxury, creativity, or a sense of the unconventional. It can be incorporated into clothing like dresses, scarfs or as accent color to create a memorable and distinctive brand identity. The rich, dark hue evokes a sense of exclusivity and intrigue, making it suitable for businesses targeting a sophisticated clientele.
Beauty
In beauty, Jacaranda can be a good color as eyeshadow or nailpolish to create a special look, drawing attention to the eyes or hands. It is important to not overuse the color, so use it only in a specific part of your face or body.