Azure
General Information about Azure (#2B5D9F)
The color #2B5D9F, often referred to as Azure, is a shade of blue that evokes feelings of serenity, stability, and trustworthiness. It is a popular choice in various design fields due to its calming and professional appearance. In the RGB color model, it consists of 17.1% red, 36.5% green, and 62.4% blue. This combination results in a balanced hue that is neither too aggressive nor too subdued. Azure is frequently used in corporate branding to convey reliability and competence. Its versatility allows it to be paired with both warm and cool colors, making it adaptable to different design aesthetics and visual preferences.
The hex color #2B5D9F, also known as Azure, presents moderate accessibility challenges. Its contrast ratio against white is approximately 4.7:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. For larger text (14pt bold or 18pt regular), it generally meets the AA standard. When used as a background, pairing it with lighter text colors like white or very light grays is crucial to ensure readability. Conversely, using darker text on this background can be problematic. Designers should also avoid relying solely on color to convey information, as individuals with color vision deficiencies may struggle to differentiate it from similar hues. Providing alternative cues, such as text labels or icons, can significantly improve accessibility. Thoroughly testing the color combination with accessibility tools is recommended to confirm compliance with accessibility guidelines and ensure a positive user experience for everyone.
Shades
Digital Color Formats
Alternative colors
- #5390d9
A lighter shade of blue that provides better contrast against dark backgrounds, making it more accessible.
- #1e3a8a
A darker shade of blue that can be used for text on lighter backgrounds, improving readability.
- #808080
A neutral gray that can be used as a background color to provide a more balanced contrast.
Applications
Web Design
In web design, #2B5D9F (Azure) can be used for primary buttons or call-to-action elements to draw attention. It's suitable for backgrounds in website headers or footers, especially for sites related to technology, finance, or corporate sectors. Because of its calming effect, Azure can also be used to communicate trust and stability. Consider using it in conjunction with lighter shades to enhance readability. It may also be used to create a distinct look and feel to any visual representation.
Interior Design
In interior design, Azure can be applied as an accent wall color in living rooms or bedrooms to create a serene and inviting atmosphere. It can also be used for upholstery on furniture, such as sofas or chairs, to add a pop of color to a neutral space. When paired with warm wood tones and natural light, Azure can create a balanced and harmonious environment, helping to create a comforting feeling.
Fashion
In fashion, Azure can be used in clothing designs for both casual and formal wear. It's suitable for dresses, blouses, and shirts, and can be paired with neutral colors like white, black, or gray for a sophisticated look. Azure accessories, such as scarves or handbags, can add a touch of elegance to any outfit. The color can be used to make an eye-catching statement and a fashionable appearance for garments of all shapes and sizes.