Sapphire
General Information
The hexadecimal color code #2B4CAB represents a dark shade of blue, often referred to as sapphire. It is composed of 17.1% red, 28.6% green, and 73.3% blue. In the RGB color model, this translates to 43 red, 76 green, and 171 blue. In the CMYK color model, it is composed of 75% cyan, 55% magenta, 0% yellow, and 27% black. Sapphire blue is associated with feelings of calmness, trust, and stability. It is a popular choice for branding and design elements that aim to convey these qualities. This color is also often used in settings related to healthcare and finance.
The color #2B4CAB, a deep sapphire blue, presents some accessibility challenges, especially regarding color contrast. When used as a background color, it necessitates very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular). Using a color contrast checker is essential to verify compliance with WCAG guidelines. This color may not be suitable for users with visual impairments if proper contrast is not achieved. It is crucial to test the color combination with various accessibility tools and, ideally, with real users to ensure an inclusive design. Consideration should also be given to users with color vision deficiencies who may perceive this color differently. Using icons and labels in addition to color can improve usability for a broader audience. Furthermore, avoid using this color as the sole indicator of important information.
Shades
Digital Color Formats
Alternative colors
Applications
Web and App Design
In web design, #2B4CAB can be employed as a primary color for websites related to technology, finance, or education, conveying trustworthiness and stability. It is suitable for call-to-action buttons, navigation bars, and headings, providing a professional and sophisticated look. In mobile app development, this color can be used for UI elements, such as status bars, icons, and splash screens, creating a consistent brand identity. When creating infographics or data visualizations, #2B4CAB can be used to represent key data points, enhancing clarity and visual appeal. When using this color in combination with white or light gray, it appears modern and clean.
Interior Design and Fashion
In interior design, sapphire blue (#2B4CAB) can be used as an accent color in a room to create a sense of calm and sophistication. It pairs well with neutral colors like gray, white, and beige. It can be incorporated through decorative pillows, curtains, or artwork. In fashion, #2B4CAB can be used for evening wear or formal attire, giving a touch of elegance. It can also be used as an accent color in accessories such as scarves or handbags. The color also works well in branding for companies that want to project an image of trust, security, and quality. It can be used in logos, marketing materials, and website design.
Marketing and Branding
Sapphire (#2B4CAB) is a rich color for stationery such as business cards or letterheads and other marketing materials. The color adds a touch of elegance and class, indicating authority and importance. It can also be used for digital marketing applications, such as social media graphics, email templates, and banner ads, conveying professionalism and expertise. Pairing with complementary colors such as golden yellow can make it more attractive, as well as shades of gray or other neutral colors, making the design more balanced and pleasing to the eye.