Te Papa Green
General Information about Te Papa Green (#2B4B31)
The hex color code #2B4B31, also known as Te Papa Green, is a dark shade of green that evokes a sense of nature, earthiness, and tranquility. In the RGB color model, it consists of 17.1% red, 29.4% green, and 19.2% blue. This color is often associated with environmental themes, organic products, and outdoor activities. Its muted tone makes it versatile for various design applications, from web design to interior decoration. Understanding the components of this color helps designers make informed decisions when creating visually appealing and harmonious compositions. Te Papa Green can be used to create a calming and grounding effect, making it ideal for projects that aim to convey stability and reliability.
The color #2B4B31, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When used for text, it requires careful consideration of the background color to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. This dark shade of green may not meet these ratios against lighter backgrounds commonly used on websites. Therefore, it is crucial to test color combinations using accessibility tools to verify compliance. In cases where sufficient contrast cannot be achieved, consider using a lighter shade of green or a different color altogether. Also, avoid using this color as the sole indicator of important information, such as links or form fields, as users with color vision deficiencies may not be able to distinguish it.
Shades
Digital Color Formats
Alternative colors
- #346246
A lighter green that provides better contrast against white backgrounds, making it more accessible for users with visual impairments.
- #228B22
A more saturated green that can be used to draw attention to specific elements while maintaining a natural feel.
- #333333
A neutral dark grey can complement Te Papa Green in designs where high contrast is needed for readability or to highlight key elements.
Applications
Web Design for Nature-Related Themes
In web design, Te Papa Green can be employed to create a natural and calming aesthetic. It's well-suited for websites related to environmental conservation, organic products, or outdoor activities. It can be used for backgrounds, borders, or accents, but it is vital to ensure sufficient contrast with text and other elements to maintain accessibility. This color evokes feelings of nature, stability, and growth, making it effective for brands that want to convey these values. When combined with earthy tones and natural textures, Te Papa Green can create a harmonious and inviting user experience.
Interior Design and Fashion
Te Papa Green, with its earthy undertones, is an excellent choice for interior design, particularly in spaces where a connection to nature is desired. It works well in living rooms, bedrooms, or studies, creating a sense of tranquility and relaxation. The color can be used on walls, furniture, or accessories, and it pairs well with natural materials like wood, stone, and linen. In fashion, Te Papa Green can be used for outdoor wear, casual clothing, or accessories. It complements other earthy tones and can create a sophisticated and understated look.
Branding and Corporate Identity
In branding, Te Papa Green can be used to communicate environmental friendliness, sustainability, and a connection to nature. It's a great choice for companies in the eco-tourism, organic food, or sustainable energy sectors. The color can be incorporated into logos, marketing materials, and websites. A well-planned color palette that includes Te Papa Green can evoke trust and reliability, helping to strengthen the brand's message. Consistent use of the color across all branding materials can help build brand recognition and reinforce the company's values.