Royal Blue
General Information about Royal Blue (#2B43FD)
Royal Blue, represented by the hexadecimal color code #2B43FD, is a vibrant and regal shade of blue. It is positioned in the blue range of the color spectrum, characterized by its strong saturation and depth. This color is often associated with royalty, sophistication, and authority, making it a popular choice for various applications in design and branding. In the RGB color model, #2B43FD consists of 17.1% red, 26.3% green, and 99.2% blue. In the CMYK color model, it is composed of 82.7% cyan, 73.6% magenta, 0% yellow, and 0.8% black. The color creates an aura of trust, confidence, and stability. Its versatility makes it suitable for anything from high-end fashion to corporate branding.
The color #2B43FD, also known as Royal Blue, presents some accessibility challenges, particularly regarding color contrast. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) AA standards for contrast ratio. This means users with visual impairments may struggle to read the text comfortably. To improve accessibility, consider pairing it with lighter background colors like white (#FFFFFF), light gray (#D3D3D3) or use it on a dark background like black (#000000), dark grey (#A9A9A9). Alternatively, use a darker shade of blue for text to ensure sufficient contrast. When using this color for interactive elements like buttons, ensure a clear visual indication of the active or focused state, such as a change in color or a visible outline, to aid users with cognitive impairments.
Shades
Digital Color Formats
Alternative colors
- #3366ff
A slightly lighter shade of blue that maintains the royal feel but offers better contrast against white backgrounds.
- #0022bb
A darker shade of blue that provides improved contrast for text and other user interface elements.
- #1e3a8a
A vibrant alternative while maintaining sufficient contrast, that can be used as the accent color.
Applications
Web Design - Call to Action Buttons
Royal Blue is a powerful color choice for call-to-action buttons on a website, commanding attention and creating a sense of trust. When designing a website for a financial institution or a technology company, using Royal Blue can evoke feelings of security, reliability, and innovation. For example, a banking website might use this color for its login button or to highlight key features, promoting a sense of confidence among users. Royal Blue can be combined with neutral colors like white or light gray to create a clean and professional interface, or paired with complementary colors like gold or yellow to add a touch of elegance and sophistication. Additionally, the color is suitable to be used for e-commerce websites with fashion clothes.
Fashion and Interior Design
Royal Blue can be incorporated into fashion to evoke a sense of sophistication and timelessness. A Royal Blue dress can be a statement piece, suitable for both formal and semi-formal occasions. Accessorizing with neutral colors like silver, gold, or black can enhance the elegance of the outfit. In interior design, Royal Blue can be used as an accent color to add depth and richness to a room. A Royal Blue sofa or a set of throw pillows can transform a space, creating a focal point that exudes luxury and comfort. For example, pairing Royal Blue with warm neutrals like beige or cream can create a balanced and inviting atmosphere. The color is suitable for classic and modern furniture.
Marketing and Branding
Royal Blue can be used to create striking and memorable marketing materials for various industries. Its vibrant and authoritative presence makes it a great choice for brands that want to convey trust, stability, and innovation. For example, a technology company might use Royal Blue in its logo, website, and advertising campaigns to project an image of cutting-edge technology and reliability. In the automotive industry, Royal Blue can be used to promote luxury vehicles, emphasizing their sophistication and elegance. Combining Royal Blue with complementary colors like gold or silver can further enhance the premium feel of the marketing materials. This color can be widely used to promote innovative and sustainable products.