Astronaut

General Information about #2B3670

The hexadecimal color #2B3670, also known as Astronaut, is a dark shade of blue-purple. It belongs to the blue color family and exhibits a calming and sophisticated presence. In the RGB color model, it is composed of 17.1% red, 21.2% green, and 43.9% blue. The corresponding CMYK color code is 61% cyan, 52% magenta, 0% yellow, and 56% black. This color is often associated with feelings of trust, stability, and professionalism. It is a popular choice for businesses seeking to convey a sense of reliability and sophistication in their branding and marketing materials. The color's versatility makes it suitable for various applications, from web design to interior decoration.

The color #2B3670, also known as Astronaut, presents some accessibility challenges, particularly when used for text. Its relatively low lightness value means it offers limited contrast against light backgrounds, potentially making it difficult for users with visual impairments to read. According to WCAG guidelines, sufficient contrast is crucial for readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #2B3670 for text, careful consideration should be given to the background color to ensure compliance with these guidelines. Employing tools that assess color contrast ratios can help designers make informed decisions and improve the overall accessibility of their designs. Using this color for larger, non-essential design elements poses less of an accessibility risk.

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Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Astronaut can be used for creating a sophisticated and professional look. It is suitable for header backgrounds, navigation bars, or accent colors. Its dark hue evokes feelings of trust and stability, making it ideal for businesses in the finance or technology sectors. However, care should be taken to ensure sufficient contrast with text and other elements to maintain accessibility standards. Use in data visualizations to represent a color to allow viewers the ability to easily discern the information. Pair it with lighter colors like beige or light gray to create a balanced and visually appealing interface.

• Interior Design

  In interior design, Astronaut can be used to create a calming and sophisticated atmosphere. It works well in bedrooms or living rooms, especially when paired with natural materials like wood or stone. The color's depth adds a sense of luxury and tranquility. Consider using it as an accent wall or for upholstery to add a touch of elegance to your space. The colors can also pair well with metallic accents like gold or silver. Its dark hue can make a room feel smaller, so it's best used in larger spaces or with ample natural light.

• Branding

  Astronaut is suited for branding materials aiming for a reliable and trustworthy feel. It works for logos, marketing materials, and website designs. The color is also suited for companies who want to convey the message of stability and professionalism. Pair with lighter colors and simple designs to maintain readability and visual appeal. The color can be used for companies in the financial industry, or consulting.

Complementary color

Buttons