Jacarta
General Information about #2B2B70 (Jacarta)
The hex color #2B2B70, also referred to as Jacarta, is a dark shade of blue-violet. In the RGB color model, it is composed of 17.1% red, 17.1% green, and 43.9% blue. Its CMYK values are 0.61, 0.61, 0, 0.56. This indicates a strong presence of cyan and magenta, with no yellow. This color tends to evoke feelings of calmness, sophistication, and depth. Jacarta is often associated with trust, loyalty, and intellect, making it a popular choice for brands and designs aiming to convey these qualities. Its hexadecimal nature represents how it is defined in the digital color space, used in web design and digital graphics to precisely specify colors.
The color #2B2B70, also known as Jacarta, presents some accessibility challenges, especially in text applications. Its relatively low luminance value (dark color) means it requires careful consideration of contrast ratios. When used as text on a white background, it may not meet WCAG (Web Content Accessibility Guidelines) AA standards for normal text. To ensure readability and accessibility, it's crucial to pair this color with lighter backgrounds or use it for larger text elements where the contrast becomes more apparent. For smaller text, a lighter shade or a different color altogether might be necessary to provide an inclusive user experience. It is advised to use a tool that can calculate contrast ratios to test combinations of foreground and background colors. Consider providing alternative styling options to let the user adjust color pairings. Using it for decorative elements may be acceptable.
Shades
Digital Color Formats
Alternative colors
- #3f3f80
A slightly lighter shade of blue provides better contrast against white backgrounds while maintaining a similar aesthetic.
- #551a8b
A vibrant purple offers a visually distinct alternative that can enhance readability.
- #778899
A muted gray-blue provides a more neutral and accessible option for backgrounds or secondary elements.
Applications
Website Design
Jacarta, with its deep and sophisticated hue, offers a unique aesthetic for website design. It can be used to create a sense of depth and sophistication in the background or as a highlight color to draw attention to important elements. This color is especially effective in industries seeking a premium or luxurious feel, such as finance, technology, or high-end retail. Employing it sparingly as an accent color against lighter backgrounds ensures accessibility while still leveraging its visual impact. This approach avoids overwhelming the user and maintains a balanced, professional appearance. Jacarta can also be combined with complementary colors like yellow or orange to create visually appealing contrasts.
Interior Design
In the realm of interior design, Jacarta can be used to create a calming and sophisticated atmosphere. It works particularly well in bedrooms, studies, or libraries, where a sense of tranquility is desired. When using this color on walls, it's important to balance it with lighter furniture and accessories to prevent the room from feeling too dark or oppressive. Accent pillows, artwork, and textiles in brighter, contrasting colors can add visual interest and prevent the space from becoming monotonous. Consider using Jacarta as an accent color on a feature wall or in smaller decorative elements like vases or lamps.
Fashion
In fashion, Jacarta can be used to create elegant and refined looks. It's a versatile color that can be incorporated into both casual and formal wear. For evening gowns or cocktail dresses, Jacarta exudes sophistication and luxury. It can be paired with metallic accessories like silver or gold to enhance its richness. In more casual settings, Jacarta can be used for sweaters, blouses, or pants, offering a stylish alternative to basic neutrals. Consider using it as an accent color in scarves or handbags to add a pop of color to an otherwise neutral outfit. Jacarta is also a great color for outerwear, such as coats or jackets, providing a sophisticated and timeless look.