Jacksons Purple
General Information about #2B2AA0
The hex color code #2B2AA0, also known as Jackson's Purple, is a dark and muted shade of purple. It is composed of 17.1% red, 16.5% green, and 62.7% blue. In the RGB color model, this color is created by mixing these primary colors in specific proportions. The color is often associated with royalty, creativity, and mystery. In a color wheel context, Jackson's Purple sits between blue and violet, exhibiting the calming properties of blue and the imaginative aspects of violet. Its relative darkness makes it suitable for use as a background color when paired with lighter text, or as an accent color to add depth and richness to a design. Understanding its composition helps in utilizing it effectively in various design contexts.
The color #2B2AA0, also known as Jackson's Purple, presents some accessibility challenges, particularly in text-based contexts. Its relatively low luminance value means that it requires careful consideration of contrast ratios to ensure readability for users with visual impairments. When using this color for text, it's crucial to pair it with a light background to meet WCAG (Web Content Accessibility Guidelines) standards for contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. If using it for interactive elements like buttons or links, sufficient contrast is even more critical to ensure users can easily identify and interact with them. Thoughtful design choices, such as using a slightly lighter shade of purple or adding a subtle background behind the text, can improve accessibility without sacrificing the intended aesthetic. Always test color combinations with accessibility tools to verify compliance.
Shades
Digital Color Formats
Alternative colors
- #4c47a3
A slightly lighter purple that provides better contrast against white backgrounds, improving readability and overall accessibility for a wider range of users.
- #1a1970
A darker shade of purple that works well as a background color when paired with light-colored text, creating a visually appealing and accessible design.
- #555280
A muted tone, for designs needing a calm and professional ambiance, useful in user interfaces
Applications
Website Accent Color
Jackson's Purple can be used as an accent color in website design to draw attention to specific elements such as call-to-action buttons or headings. Its rich, regal hue can add a touch of sophistication and elegance to a site, making it suitable for brands seeking a luxurious or high-end feel. When combined with neutral colors like white, gray, or beige, it creates a balanced and visually appealing aesthetic that enhances user engagement and conveys a sense of quality and professionalism. Use it sparingly, however, as overuse can be overwhelming.
Interior Design Wall Color
In interior design, Jackson's Purple can be incorporated as a wall color in rooms designed for relaxation and reflection, such as bedrooms or meditation spaces. Its calming and serene presence can promote a sense of tranquility and peace, creating a soothing environment conducive to rest and rejuvenation. Pair it with soft, natural textures like linen or wool to enhance its comforting effect and create a harmonious and inviting atmosphere. Consider incorporating metallic accents to add a touch of elegance.
Branding Color
Jackson's Purple is an excellent choice for branding materials aimed at conveying a sense of innovation and creativity. Its unique and memorable hue helps brands stand out from the competition, making it well-suited for tech startups, design agencies, or companies focused on artistic expression. When used in logos, business cards, and marketing collateral, it helps to create a strong and consistent brand identity that resonates with customers and communicates the brand's values and personality.