Jacarta
General Information
The hex color #2B2A70, also known as Jacarta, is a deep, muted shade of blue-purple. In the RGB color model, it is composed of 17.1% red, 16.47% green, and 43.92% blue. It falls within the cool color family, evoking feelings of tranquility, sophistication, and depth. Jacarta's hexadecimal representation makes it ideal for digital applications, allowing precise color matching across various devices and platforms. This color is frequently used in branding and design to convey a sense of reliability, professionalism, and subtle creativity. Its unique blend makes it versatile for a range of uses from web design to fashion.
The hex color #2B2A70, also known as Jacarta, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it requires very light text (white or near-white) to meet WCAG (Web Content Accessibility Guidelines) requirements for contrast ratios. A contrast ratio of at least 4.5:1 is needed for normal-sized text and 3:1 for large text to ensure readability for users with visual impairments. This color might not be suitable for conveying critical information through text alone unless paired with a significantly lighter color. When used for non-text elements, ensure sufficient contrast with surrounding elements to allow users to distinguish them easily. Carefully consider colorblindness when designing with #2B2A70. Simulations can help evaluate how colorblind users will perceive the color and its contrast with other colors on the page or in the design. Alternatives to pure text, such as icons or labels, can improve accessibility when using this color.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue, #4B4A90 provides a bit more contrast against white text, improving readability without drastically changing the intended aesthetic.
A darker shade, #1B1A50, can be used for backgrounds or elements needing higher contrast against brighter foreground elements, improving visibility and accessibility.
Using #3B3A80 can give you a middle ground between the two alternatives, providing more contrast than the original color, while keeping the aesthetic consistent
Applications
Web Design
In web design, #2B2A70 can create a sophisticated and modern feel, especially in headers, navigation bars, or as a background for sections requiring a touch of elegance. It works well with minimalist layouts, accentuating key elements through contrasting colors and typography. However, due to its darkness, using it sparingly and thoughtfully is crucial to avoid overwhelming the user. It can be a good choice for websites related to technology, finance, or educational institutions, conveying a sense of professionalism and stability.
Fashion
In fashion, Jacarta is a captivating color that can be incorporated into both casual and formal wear. As an accent color, it works well in accessories like scarves, ties, or handbags, adding a sophisticated pop to neutral outfits. Entire outfits can be designed using #2B2A70 for a bold and elegant look, pairing it with metallic accessories or complementary colors. Its deep hue lends itself well to evening wear, creating a luxurious and mysterious aesthetic.
Interiour Design
In interior design, this hue can serve as an accent color in a modern or contemporary room. It could be used for painting an accent wall or for furniture to add a touch of sophistication and depth. Contrast it with light neutrals or metallics to highlight the color's rich tones. Furthermore, in graphic design, this color is a good choice for creating logos and branding designs that want to convey trustworthiness and sophistication.