Jacarta

General Information

The hexadecimal color code #2B2971 represents a dark shade of blue-purple. In the RGB color model, it is composed of 17.1% red, 16.1% green, and 44.3% blue. In the CMYK color model, if found to print this color, it consists of 61% cyan, 64% magenta, 0% yellow, and 56% black. This color, often referred to as "Jacarta," has a wavelength around 450-460 nm, placing it within the shorter wavelengths of the visible light spectrum. The color evokes feelings of depth, sophistication, and tranquility, often associated with night skies and mysterious depths. The #2B2971 color is frequently used in design to convey professionalism, seriousness, and a sense of trust, making it a popular choice for branding in fields such as finance, technology, and education.

The hex color #2B2971, also known as Jacarta, presents some accessibility challenges, particularly in text-based applications. Its low luminance value means that it requires careful pairing with contrasting colors to ensure readability. For text, it's crucial to use a very light color like white or a bright yellow for the foreground to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratio. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using this color as a background for interactive elements such as buttons or links also necessitates a light, easily discernible text color. When used for non-text elements such as icons or graphical indicators, ensure that adjacent colors provide sufficient contrast to distinguish the elements for users with visual impairments. Consider providing alternative color schemes or themes to allow users to customize the color display according to their preferences, which is essential for inclusive design. Tools such as accessibility checkers and color contrast analyzers can help determine whether the color combinations meet accessibility requirements.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, the hex color #2B2971 (Jacarta) can serve as a sophisticated background color for websites or specific sections, especially in themes related to technology, education, or corporate branding. It evokes a sense of professionalism and depth, which can be enhanced by pairing it with complementary or contrasting colors for text, icons, and interactive elements. This color can create a visually appealing hierarchy, guiding the user's eye to important content and improving overall user experience. The Jacarta color is suitable for headers, footers, and sidebars, providing a cohesive and visually pleasing layout.

• Fashion Industry

  In the fashion industry, Jacarta (#2B2971) can be utilized in clothing design as a base color for evening wear or formal attire. It provides a rich, elegant backdrop for embellishments or can be combined with lighter, contrasting colors to create striking visual effects. Furthermore, this color can be used in accessories such as handbags or scarves to add a touch of sophistication. This color is also applicable in creating patterns or prints for textiles, offering designers versatility in producing unique and fashionable items. The deep hue is well-suited for seasonal collections, particularly autumn and winter.

• Interior Design

  In interior design, Jacarta (#2B2971) can serve as an accent color for walls, furniture, or decorative elements to create a sense of depth and sophistication within a space. It works well in living rooms, bedrooms, or studies, offering a calming and elegant ambiance. When paired with lighter neutral tones, such as creams or grays, it can bring balance and harmony to the room. It can also be used in smaller doses, such as in cushions, curtains, or artwork, to add a pop of color without overwhelming the space. The color complements metallic accents, such as gold or silver, enhancing the overall aesthetic appeal.

Complementary color

Buttons