Jacksons Purple

General Information about Jacksons Purple (#2B1D97)

The hex color #2B1D97, also known as Jacksons Purple, is a dark, saturated shade of purple that resides in the blue-violet spectrum. It is composed of 17.1% red, 11.4% green, and 59.2% blue. In the RGB color model, it is represented as (43, 29, 151). This color often evokes feelings of royalty, luxury, creativity, and mystery. Its deep tone makes it suitable for conveying sophistication and elegance in various design applications. In color theory, #2B1D97 can be described as a tertiary color, resulting from the mixing of secondary colors like purple and blue. The intensity of the color makes it impactful, and it is commonly used in branding, web design, and fashion to create a memorable impression. Due to its saturation, careful consideration is needed to ensure proper contrast with other elements in design.

The hex color #2B1D97, also known as Jacksons Purple, presents several accessibility considerations for web development. With its deep, saturated hue, it's crucial to ensure sufficient contrast when pairing it with text or other interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to meet Level AA compliance. When using #2B1D97 as a background, light colors like white, pale yellow, or light gray are generally the best choices for foreground text. Conversely, avoid using dark text colors, as they may become illegible. Tools like contrast checkers can help measure the contrast ratio between colors to ensure compliance. Additionally, consider providing alternative visual cues, such as underlines or icons, for links and interactive elements to aid users who may have difficulty distinguishing colors. When applied thoughtfully, #2B1D97 can add sophistication to a design while remaining accessible to a wide range of users.

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Alternative colors

Applications

• Web Design

  In web design, Jacksons Purple can be used to create a sophisticated and luxurious feel, especially for websites related to fashion, beauty, or high-end products. It can serve as a background color for headers or call-to-action buttons, paired with lighter text for contrast. The color evokes feelings of creativity and innovation, so it suits artistic and tech-related websites well. However, be cautious about using it excessively, as it can be overwhelming. Consider using it as an accent color to highlight specific elements or sections of a webpage, creating a balanced and visually appealing user experience.

• Beauty & Cosmetics

  In the beauty industry, Jacksons Purple can be used in packaging, branding, and marketing materials to convey a sense of luxury and sophistication. The deep purple hue evokes feelings of royalty and elegance, making it ideal for products targeting a high-end clientele. Furthermore, purple-toned makeup, such as eyeshadows and lipsticks, can complement various skin tones and create a captivating look. When paired with gold or silver accents, Jacksons Purple enhances the sense of opulence and exclusivity, making it a popular choice for beauty brands looking to stand out from the competition.

• Interior Design

  In interior design, Jacksons Purple can be used to create a bold and dramatic statement. It works particularly well in rooms with ample natural light, where its richness can be fully appreciated. Consider using it as an accent wall color or incorporating it through furniture, textiles, and decorative accessories. The color exudes a sense of creativity and individuality, making it ideal for spaces designed for relaxation and inspiration. To balance the intensity of Jacksons Purple, pair it with neutral tones such as gray, beige, or white. Metallic accents like gold or brass can further enhance the luxurious feel of the space.

Complementary color

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