Melanzane
General Information
The hexadecimal color code #2B0A1E represents a dark, muted shade of reddish-purple, often described as a deep eggplant or melanzane color. It is composed of 17.1% red, 3.9% green, and 11.8% blue. In the RGB color space, it has values of R:43, G:10, B:30. In the CMYK color space, it is composed of C:0, M:76.7, Y:30.2, K:83. The color is often associated with sophistication, mystery, and luxury. Due to its dark nature, it can evoke a sense of depth and richness. It is not a particularly vibrant color but can be used effectively to create a sense of elegance and drama.
The color #2B0A1E, a deep, muted reddish-purple, presents some accessibility challenges. Its low lightness value (relative luminance) means that it has poor contrast against standard white backgrounds. This can make text or interface elements rendered in this color difficult to read for users, especially those with visual impairments. To improve accessibility, consider pairing it with much lighter colors to achieve a sufficient contrast ratio. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Tools are available online to check the contrast ratio between two colors. Avoid using this color for critical information or actions without ensuring adequate contrast. Another way is to use a darker shade of grey to ensure accessibility for a wider audience, or using the color only for decorative elements.
Shades
Digital Color Formats
Alternative colors
- #3c1e2f
A slightly lighter shade offers improved readability against white backgrounds while maintaining a similar aesthetic.
- #33222b
A less saturated color that provides a more subtle and neutral tone, allowing for easier integration into various designs.
- #400b13
A dark shade with more red, offering a warm tone, enhancing visibility while providing sufficient contrast with light backgrounds.
Applications
Web Design
In web design, #2B0A1E can be used for creating a sophisticated and elegant aesthetic. It can serve as a background color for sections or headers, especially in websites related to luxury goods, beauty products, or artistic portfolios. Its deep and mysterious tone evokes a sense of exclusivity and refinement. When used sparingly, it can also add depth and visual interest to typography or decorative elements. In combination with gold or silver accents, this color creates a rich and luxurious atmosphere that is appealing to discerning audiences. To enhance the experience for users it should be combined with proper spacing and readable fonts to avoid eye strain.
Interior Design
In interior design, #2B0A1E can be used to create a cozy and intimate atmosphere in living rooms, bedrooms, or studies. It can be applied as a wall color in smaller rooms to create a sense of enclosure and warmth. It also works well as an accent color for furniture, textiles, or decorative accessories. When paired with natural materials such as wood, leather, or wool, it creates a comfortable and inviting space. It is also great when the interior design incorporates plants or natural color elements such as wood, because it creates a beautiful contrast which emphasizes the natural elements.
Beauty & Cosmetics
In the beauty industry, #2B0A1E translates perfectly into luxurious cosmetic packaging, particularly for night creams, serums, and rich lipsticks. Its association with richness lends an air of elegance and sophistication, perfect for premium brands. It also works beautifully as an eyeshadow or eyeliner color, providing a deep, dramatic, and somewhat mysterious look. It can be a great alternative to standard black or brown shades, and provides a bold, yet subtle, choice for creating a unique, eye-catching look.