Jacaranda
General Information about Jacaranda
The hexadecimal color code #2B072E, also known as Jacaranda, represents a dark, muted shade of purple with subtle reddish undertones. It is composed of 17.1% red, 2.7% green, and 18% blue. In the RGB color space, this translates to R:43, G:7, B:46. Jacaranda has a relatively low saturation and brightness, giving it a subdued and sophisticated appearance. The color name is inspired by the Jacaranda tree, known for its beautiful purple flowers. In color psychology, dark purples are often associated with royalty, luxury, wisdom, and creativity. Due to its dark nature, this color is not often used for primary elements but rather as an accent to create depth or add a sense of elegance. It needs to be used carefully, taking accessibility into account.
The color #2B072E, also known as Jacaranda, presents some accessibility challenges, especially when used for text or interactive elements. Its low luminance value of approximately 2% means that it offers very little contrast against dark backgrounds, making it nearly invisible. To ensure readability and usability, it's crucial to pair it with a very light color. A contrast ratio of at least 4.5:1 is recommended for normal-sized text, and 3:1 for larger text (14pt bold or 18pt regular). When using #2B072E for links or buttons, provide additional visual cues beyond just color, such as underlines or icons, to help users with color vision deficiencies. Always test the color combination with accessibility tools to verify sufficient contrast and meet WCAG guidelines.
Shades
Digital Color Formats
Alternative colors
- #482649
A slightly lighter shade of purple that offers better contrast while maintaining a similar aesthetic.
- #a9a9a9
A muted gray that can be used as a background color to make #2B072E stand out more effectively.
- #1a031b
A darker shade of purple that could be used as a alternative when a even darker color is requested
Applications
Web Design Accent
In web design, Jacaranda (#2B072E) can be used as a subtle accent color for backgrounds or borders to add a touch of elegance and sophistication. Because of it's darkness it could be used for creating a dark-themed website. However, it should be used sparingly and carefully, especially for text, because it lacks sufficient contrast on white backgrounds. The color works best when complemented by lighter shades of gray, lavender, or cream to ensure readability and maintain visual appeal. It could also be incorporated into graphical elements or icons to add a luxurious feel without overwhelming the user interface. It's not recommended for large blocks of text or primary call-to-action buttons due to accessibility concerns.
Beauty and Fashion
In the beauty and fashion industry, Jacaranda (#2B072E) can be incorporated into eye shadow palettes, lipsticks, or nail polishes to create a mysterious and alluring look. The color works well with metallic accents like gold or silver for evening wear or special events. It can also be used as an accent color in clothing, such as a velvet trim or a silk scarf, to add a touch of royalty and sophistication. Because of its dark nature, it may be used in combination with brighter, contrasting colors to make a statement. When used in makeup, it enhances the natural beauty of the face, especially when combined with lighter, shimmery highlights.
Interiour Design
In interior design, Jacaranda (#2B072E) serves best as an accent color. A velvet cushion on a cream colored couch or a part of an art installation in combination with brighter hues. Use it in a room with sufficient natural light or combine it with artificial light sources to prevent the room from feeling too dark. Because of its close proximity to purple it could be a good fit in a 'royal' room or bedroom.