Jacaranda
General Information
The hex color #2B0521, also known as Jacaranda, is a dark, muted shade of purple-red. It falls into the range of deep and rich colors, evoking feelings of sophistication and mystery. In the RGB color model, it is composed of 17.1% red, 2% green, and 12.9% blue. This unique blend creates a color that's often associated with luxury and elegance. The Jacaranda color is more often used for decorative purposes because of its low visibility when used on a white background. The color has a slightly higher visibility on darker backgrounds, such as black.
The contrast ratio of #2B0521 against white is approximately 1.8:1, which is quite low. This means text or elements using this color on a white background may be difficult for users to read, especially those with visual impairments. According to WCAG guidelines, this fails the minimum contrast ratio requirements for both normal and large text. To improve accessibility, consider using a lighter background color or a significantly lighter text color. When paired with black, the contrast ratio is much higher, around 11.7:1, which is excellent and passes all WCAG AAA standards. Ensure sufficient contrast for readability, keeping in mind diverse user needs. Also avoid using this color alone to convey important information, as color blindness could prevent users from understanding it.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Jacaranda (#2B0521) can be used sparingly as an accent color to evoke a sense of luxury and mystery. It's particularly effective in headers or as a background for call-to-action buttons on websites related to beauty, fashion, or lifestyle brands. Its deep, rich tone can add sophistication to the overall aesthetic. Because of its low contrast when put on a white background, it is only advised to use the color for decorative purposes.
Interior Design Accent
In interior design, Jacaranda can be used in small doses to add depth and richness to a room. It works well as an accent wall color in a bedroom or living room, paired with lighter, neutral tones to create a balanced and inviting space. It can also be used in accessories such as throw pillows or artwork to add a pop of color and create a luxurious feel. The color could be used in velvet.
Fashion choice
In fashion, Jacaranda is a bold choice that can make a statement. It is a popular color to use in clothing, accessories and makeup, and it can be worn in many ways, making it a versatile choice for any wardrobe. Jacaranda would be an excellent choice for a night-out dress or for a makeup palette.