Jacaranda
General Information about #2B031F
The hex color #2B031F, also known as Jacaranda, is a dark and muted shade of purple. In the RGB color model, it is composed of 17.1% red, 1.2% green, and 12.2% blue. Its CMYK values are 0% cyan, 93% magenta, 25% yellow, and 83% black. This color is often associated with sophistication, mystery, and luxury. It is named after the Jacaranda tree, which is known for its beautiful purple flowers. Jacaranda can be used in various design applications to evoke feelings of elegance and exclusivity. Its dark tone makes it suitable for creating a sense of depth and drama. It is important to consider contrast ratios when using this color in web design to ensure readability and accessibility.
The color #2B031F, also known as Jacaranda, presents some accessibility challenges due to its dark nature. When used as a background color, it requires very light text to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Given its low luminance, #2B031F may not meet these requirements with moderately light colors. Designers should use contrast checkers to verify compliance and consider alternative, lighter background colors if necessary. When used for text, #2B031F may not be legible on lighter backgrounds, especially for users with visual impairments. Careful consideration of color combinations is crucial to ensure that content is accessible to all users, including those with color blindness or low vision. Providing sufficient contrast is essential for a positive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Jacaranda (#2B031F) can be used as a sophisticated background color for websites related to luxury goods, cosmetics, or high-end fashion. Its dark and mysterious tone evokes a sense of elegance and exclusivity. To ensure readability, it should be paired with light-colored text and elements. Additionally, Jacaranda can serve as an accent color in website layouts, highlighting key sections or calls to action. When implementing this color, designers should prioritize accessibility by verifying sufficient contrast ratios for all text and interactive elements. This ensures that the website is usable and enjoyable for all visitors, including those with visual impairments. Consider using it sparingly to create focal points and draw attention to important information, enhancing the overall user experience.
Beauty & Cosmetics
In the beauty industry, Jacaranda (#2B031F) can be utilized in cosmetic packaging to convey a sense of luxury and sophistication. The deep, rich hue is particularly well-suited for products targeting a mature or discerning audience. It can also be incorporated into eyeshadow palettes, lipsticks, and nail polishes to create bold and dramatic looks. The color complements various skin tones and adds an element of mystery and allure. When used in marketing materials, Jacaranda can evoke feelings of elegance and exclusivity, attracting consumers seeking high-end beauty products. Its association with royalty and sophistication makes it an excellent choice for brands aiming to project a premium image.
Fashion Design
In the fashion industry, Jacaranda (#2B031F) can be used to create elegant and sophisticated clothing designs. This dark and rich color is perfect for evening wear, such as gowns, cocktail dresses, and formal suits. It can also be incorporated into accessories like handbags, scarves, and hats to add a touch of luxury. Jacaranda complements various skin tones and can be paired with metallic accents for a glamorous look. The color evokes feelings of royalty and sophistication, making it an excellent choice for designers aiming to create high-end fashion pieces. Its deep and mysterious tone adds an element of allure and exclusivity, perfect for attracting fashion-conscious consumers.