Jacaranda
General Information about #2B0232
The hexadecimal color #2B0232, commonly referred to as Jacaranda, is a dark and rich shade of purple. In the RGB color model, it consists of 17.1% red, 0.78% green, and 20% blue. This composition results in a deep, muted tone often associated with royalty, luxury, and mystery. Jacaranda is not a commonly used color in mainstream design, making it a unique choice for projects that seek to stand out. Its depth and complexity make it suitable for creating a sense of sophistication and intrigue. In terms of color theory, #2B0232 resides in the violet-purple region of the spectrum, and its perceived darkness is due to its low luminance value. It's a color that can evoke feelings of creativity, introspection, and elegance, depending on the context in which it is used.
The color #2B0232, also known as Jacaranda, presents significant accessibility challenges, particularly in text-based applications. Its low luminance value means that it requires very light text (white or near-white) to meet WCAG standards for contrast ratios. Using darker text on this background would make the content illegible for users with visual impairments. When using this color for backgrounds, ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Consider using a color contrast checker to verify compliance. Furthermore, avoid relying solely on this color to convey meaning, as users with color blindness may not be able to distinguish it from similar dark shades. Supplement color cues with text labels or icons to ensure inclusivity. In interactive elements like buttons, provide clear visual feedback beyond color changes, such as size or shape alterations, to enhance usability for all users.
Shades
Digital Color Formats
Alternative colors
- #4B0082
A slightly lighter shade of purple that provides better contrast against both light and dark text.
- #3F00FF
A deep indigo that offers a richer tone while maintaining a sophisticated aesthetic.
- #8E4585
A muted plum color that provides a softer and more subtle alternative, suitable for backgrounds or accents.
Applications
Luxury Web Design
In web design, Jacaranda can be utilized to create a sophisticated and luxurious feel. It works exceptionally well for creating a dark, moody theme for websites related to high-end products, such as jewelry, wine, or exclusive travel experiences. Its deep purple hue evokes feelings of mystery and elegance, making it suitable for brands that want to project an air of exclusivity and refinement. When paired with gold or silver accents, it enhances the luxurious feel. However, due to its darkness, it should be used sparingly and balanced with lighter elements to maintain readability and prevent the site from feeling too heavy or overwhelming.
High Fashion
In fashion, Jacaranda offers a bold and unique choice for evening wear or statement pieces. Its deep purple shade can be used to create a sense of drama and sophistication. A Jacaranda-colored dress, for instance, is perfect for a formal event, providing an alternative to traditional black while still maintaining an air of elegance. It pairs well with metallic accessories, such as silver or gold jewelry, to enhance its richness. Furthermore, Jacaranda can be used as an accent color in more casual outfits, adding a touch of luxury and intrigue to everyday wear. This color works particularly well on velvet and silk.
Interior Design
In interior design, Jacaranda can be used to create a moody and intimate atmosphere. It's well-suited for accent walls in bedrooms or living rooms, adding depth and richness to the space. When paired with soft lighting and plush textures, it can create a cozy and inviting environment. It is a great color for upholstery. Jacaranda can also be used in smaller doses, such as in decorative pillows, throws, or artwork, to add a pop of color and sophistication to a room without overwhelming the space. For a balanced look, it’s best to combine Jacaranda with lighter neutrals, such as gray, beige, or cream.