Paua
General Information about #2B0068 (Paua)
The hexadecimal color code #2B0068 represents a deep shade of purple, often associated with royalty, mystery, and sophistication. In the RGB color model, it is composed of 17.1% red, 0% green, and 40.8% blue. In the CMYK color model, it is composed of 58% cyan, 100% magenta, 0% yellow, and 59% black. This color is often referred to as "Paua," alluding to the iridescent shells of the same name. Paua shells are known for their vibrant and shifting colors, especially shades of blue, green, and purple. As a color, #2B0068 is relatively dark, which means it has a low luminance value. This makes it suitable for use as a background color or for adding depth to designs. The color has a strong emotional impact, evoking feelings of creativity and imagination.
The hex color #2B0068, also known as Paua, presents some accessibility challenges due to its dark nature. When used as a background color, it's crucial to ensure that any text or interactive elements have sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A light color, such as a pale yellow or a bright white, would be appropriate choices for foreground elements. Tools like contrast checkers can help determine if the contrast ratio meets the minimum requirement of 4.5:1 for normal text and 3:1 for large text. It's important to avoid using this color for elements where users need to distinguish fine details, as the low luminance can make it difficult for users with visual impairments. Consider providing alternative color schemes to cater to different user preferences and needs.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of purple that still provides a sense of depth but offers improved readability when used with darker text.
A more vibrant purple that can be used to create a bolder statement while maintaining a degree of sophistication.
A lighter color that is similar to the original one, but has a slightly higher contrast when using black text.
Applications
Elegant Website Design
In web design, #2B0068 can be used for website headers or footers to create a sophisticated and elegant feel. It pairs well with lighter accent colors such as lavender or silver. This deep purple hue evokes a sense of luxury and can be employed to create a visually appealing contrast with content-rich sections. When using this color, consider the overall brand identity and ensure it aligns with the desired message. It is also suitable for creating graphical elements, buttons or borders to add depth to the user interface. Careful attention should be given to the color contrast to make sure the text remains easily readable.
Sophisticated Fashion
In fashion, #2B0068 can be used to design evening gowns or formal wear. The color adds a touch of mystery and sophistication. When paired with silver or gold accessories, it creates a glamorous look. This shade can also be incorporated into patterns or prints to add depth and richness to the fabric. It is a versatile color that can be used for both classic and contemporary designs. Accessorizing with complementary colors, such as yellow, can create a bold contrast that catches the eye.
Luxurious Interior Accents
Within the field of interior design, #2B0068 can be used to paint accent walls or select furniture pieces to bring a sense of luxury and sophistication to a space. When combined with neutral tones such as gray or beige, it can create a harmonious balance. Consider using it in rooms where relaxation is the primary goal, such as bedrooms or lounges, as darker colors are associated with tranquility. The color can also be used in combination with lighter colors to create a gradient effect that adds depth and dimension to the room.