Azure
General Information about Azure (#2A62AC)
The color #2A62AC, commonly known as Azure, is a shade of blue situated in the cyan-blue color range. In the RGB color model, it consists of 16.47% red, 38.43% green, and 67.45% blue. Its corresponding values in the CMYK color model are 76% cyan, 43% magenta, 0% yellow, and 33% black. Azure is often associated with feelings of tranquility, stability, and trust. It is frequently used in corporate branding and design to convey professionalism and reliability. Historically, the term 'azure' originates from the mineral lapis lazuli, a semi-precious stone known for its intense blue color. In heraldry, azure represents piety, sincerity, justice, and perseverance. The color is also commonly used to depict the sky or the sea in art and literature, symbolizing vastness and serenity. In digital design, Azure requires careful consideration of contrast to ensure readability and accessibility for users.
The hex color #2A62AC, also known as Azure, presents specific accessibility considerations for web developers. When used as a foreground color for text, it requires careful selection of a background color to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given Azure's relatively dark nature, lighter background colors such as white (#FFFFFF) or very pale grays are generally necessary to meet these standards. Tools like contrast checkers can assist in verifying compliance. Additionally, developers should consider users with color vision deficiencies. Azure might be perceived differently by individuals with protanopia, deuteranopia, or tritanopia. Providing alternative visual cues, such as underlines or bolding, in addition to color can enhance accessibility for these users. Furthermore, avoid using Azure as the sole indicator for interactive elements like links or buttons; supplementary cues like hover effects or clear labels are essential for usability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and User Interface
In web design, Azure (#2A62AC) can be used to create a professional and trustworthy feel, particularly for corporate websites or financial applications. It works well for navigation bars, headers, and call-to-action buttons. However, it's crucial to use it sparingly and balance it with lighter colors to avoid overwhelming the user. For example, pairing Azure with a light gray or white background can create a clean and modern look. The color can also be used for charts and graphs, as it provides a clear and distinct visual cue. In user interface design, Azure can highlight important elements such as form fields or error messages, drawing the user's attention to critical information. It's essential to consider the overall user experience when incorporating Azure into a design, ensuring that it enhances usability and accessibility.
Fashion and Interior Design
In the realm of fashion, Azure can be incorporated into clothing and accessories to evoke a sense of sophistication and calm. An Azure dress or blazer can make a bold yet refined statement. Combining it with neutral tones like beige or gray can create a balanced and stylish look. In interior design, Azure can be used as an accent color to bring a touch of tranquility to a room. Azure throw pillows, curtains, or artwork can complement a neutral color scheme, adding a pop of color without being overwhelming. Painting an accent wall in Azure can create a calming atmosphere, especially in bedrooms or living rooms. Consider the interplay of light and shadow when using Azure in interior design, as it can appear darker in low-lit spaces.
Branding and Marketing
In branding and marketing, Azure can be used to convey trust, stability, and professionalism. Many financial institutions and technology companies use blue in their logos and marketing materials to project an image of reliability and security. Azure can also be used to create a sense of calm and reassurance, making it suitable for healthcare and wellness brands. When using Azure in marketing, it's essential to consider the target audience and the overall brand message. For example, a darker shade of Azure might be more appropriate for a high-end luxury brand, while a lighter shade might be better suited for a playful or youthful brand. Consistency in color usage across all marketing channels is crucial for building brand recognition and reinforcing the desired brand image.