Azure
General Information about Azure (#2A60AC)
The hex color #2A60AC, often referred to as Azure, is a medium-dark shade of blue. It belongs to the blue color family and is characterized by its calming and trustworthy associations. In the RGB color model, #2A60AC consists of 16.47% red, 37.65% green, and 67.45% blue. Its CMYK values are 76%, 44%, 0%, and 33%. Azure is commonly used in various design applications, including web design, graphic design, and branding, to convey professionalism, stability, and reliability. Its versatility allows it to be paired with a wide range of colors, from neutrals to vibrant hues, making it a popular choice for creating visually appealing and impactful designs. It has long been a staple of brand design.
The color #2A60AC, also known as Azure, presents moderate accessibility challenges. Its contrast ratio against white is approximately 4.6:1, which meets WCAG AA standards for normal text but falls short for larger text or user interface components. Against black, the contrast is significantly lower, failing accessibility guidelines. Web developers should carefully consider the background color when using #2A60AC for text or interactive elements. To improve accessibility, consider using a lighter shade of Azure or pairing it with a brighter background color. Additionally, providing alternative text descriptions for images using this color ensures inclusivity for users with visual impairments. Implementing ARIA attributes can further enhance the accessibility of elements using this color, ensuring compatibility with assistive technologies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #2A60AC can be used for primary buttons and call-to-action elements, especially on websites related to technology, education, or corporate services. It evokes trust and professionalism. However, due to accessibility concerns, it should be paired with appropriate text colors, like white or very light gray, to ensure readability. Consider using it for header backgrounds or as an accent color in website footers to provide visual interest without overwhelming the user experience. This color provides a professional yet calming vibe for a page's design.
Interior Design
In interior design, Azure (#2A60AC) can be used as an accent color in modern spaces. It works well in bedrooms or home offices to create a calming atmosphere. It can be paired with neutral colors like gray or white to balance its boldness. Consider using it for decorative pillows, wall art, or as an accent wall color. However, using it sparingly is recommended to avoid overwhelming the room. Combining it with natural wood elements can also add warmth and balance to the cool tone of the color. It can be used as an accent within a painting or mixed within other blues.
Fashion
In fashion, #2A60AC can be used for clothing items like blouses, dresses, or accessories such as scarves and handbags. It is a versatile color that can be paired with neutral tones such as beige, gray, or black. For a bolder look, consider combining it with complementary colors like orange or yellow. Azure is suitable for both casual and formal wear, depending on the fabric and style. It evokes sophistication and elegance, making it a popular choice for evening wear. It can also be used for athletic wear, and often is used by the Navy.