Te Papa Green
General Information
The color #2A4D38, also known as Te Papa Green, is a dark shade of green that evokes feelings of nature, stability, and tranquility. It belongs to the green color family and is often associated with growth, renewal, and environmental awareness. In color psychology, dark greens like #2A4D38 can represent wealth, ambition, and sophistication. Its earthy tone makes it a popular choice for brands aiming to convey a sense of reliability and connection to the natural world. In digital design, this color can be used to create a calming and grounding effect, making it suitable for websites, logos, and other visual elements. The hex code #2A4D38 is composed of 16.47% red, 30.2% green, and 21.96% blue.
The color #2A4D38, also known as Te Papa Green, presents moderate accessibility challenges. Its relative luminance is low, which means the contrast against white backgrounds might not meet WCAG (Web Content Accessibility Guidelines) standards for normal text (AA compliance). A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. To ensure accessibility, particularly for users with visual impairments, it is advisable to use #2A4D38 with lighter background colors or to use a lighter shade of green for text on white or light backgrounds. Testing with accessibility tools is crucial to confirm compliance. Using a color contrast checker helps to determine whether the color combination passes accessibility standards and provides suggestions for adjustments. Consider alternative color combinations to improve readability and overall accessibility for a wider audience.
Shades
Digital Color Formats
Alternative colors
- #3cb371
A lighter green that offers better contrast against white backgrounds, improving readability for users with visual impairments.
- #d3d3d3
A neutral gray that can be used as a background color to make the green text stand out more effectively.
- #00ff7f
A more vibrant green with higher luminance to increase visibility and accessibility on websites and applications.
Applications
Website Accent Color
In web design, #2A4D38 can be used for website headers or accents to invoke a sense of nature and tranquility. This color can subtly highlight interactive elements, such as buttons and links, while still blending with the overall aesthetic. This color can be used to create a calm and inviting atmosphere that appeals to users seeking a relaxed browsing experience. Proper attention to contrast with text and background elements is crucial to maintain optimal readability and accessibility.
Interior Design Accent
In interior design, #2A4D38 can be utilized to create a serene and organic environment, especially when paired with natural materials like wood and stone. It can be incorporated in wall paint, upholstery, or decorative accessories to bring a touch of nature indoors. This earthy tone works well in living rooms, bedrooms, or studies, promoting relaxation and focus. Complementary colors such as light browns or creams can enhance the calming effect, creating a balanced and harmonious living space.
Fashion Apparel
In fashion, #2A4D38 can be employed to create garments that offer a subtle, nature-inspired aesthetic. This color can be used in casual wear, such as shirts, pants, or dresses, creating an understated elegance. It blends well with neutral colors like beige, gray, or white, making it versatile for various occasions. Accessories like scarves or belts in complementary colors can add visual interest and create a balanced, stylish look. The color also resonates with sustainable and eco-friendly fashion trends.