Te Papa Green

General Information about Te Papa Green

The hexadecimal color code #2A4D32, also known as Te Papa Green, represents a dark shade of green. It is composed of 16.47% red, 30.2% green, and 19.61% blue. In the RGB color model, this translates to 42 red, 77 green, and 50 blue. Represented in the CMYK color model, it consists of 45.45% cyan, 0% magenta, 35.06% yellow, and 69.8% black. This color is commonly associated with nature, growth, and stability, often conveying a sense of tranquility and sophistication. Due to its dark nature, it works best when paired with lighter colors to ensure readability and visual balance, particularly in digital applications. Its unique blend of pigments makes it a versatile choice for various design projects.

The hex color #2A4D32, also known as Te Papa Green, presents some accessibility considerations for web developers. Its relatively low luminance value can pose challenges regarding contrast, especially when used for text or interactive elements. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, particularly for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #2A4D32 as a background, ensure that the foreground text color provides adequate contrast. Tools like contrast checkers can help assess compliance. If contrast is insufficient, consider using a lighter shade of green or a different color altogether for the background, or use white or very light text for optimal readability. Additionally, avoid relying solely on color to convey information; supplement it with text labels or icons to ensure usability for colorblind users.

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Alternative colors

Applications

• Website Design for Environmental Organizations

  Te Papa Green offers a sophisticated, natural tone, making it ideal for websites promoting environmental awareness, organic products, or outdoor activities. Its earthy quality evokes feelings of stability and growth, enhancing user engagement with content related to sustainability or eco-conscious brands. It is also well suited for websites that want to convey a sense of trust and reliability, like banking or financial services websites. The calming effect of this green helps create a positive user experience, fostering a stronger connection with the brand or cause.

• Product Visualizations for Modern Furniture

  This shade of green is well-suited to interior design, and can be applied to websites relating to that topic. The colour can be used for websites showcasing modern furniture. It evokes a sense of nature and understated style, and is ideal for creating a calming atmosphere in living spaces. Te Papa Green pairs well with neutral tones, such as beige or grey, as well as natural materials like wood and stone. Its muted quality prevents it from overwhelming a room, making it perfect for feature walls or accent pieces. It can also be used in product visualizations to portray the color's impact in real-world settings.

• Fashion and Textile Design

  Te Papa Green can be used in fashion for various purposes, such as creating a nature-inspired clothing line or an elegant, minimalist collection. This color will look great on dressess or jackets, as well as fashion accessories like scarfs or hats. The colour can also be used in marketing materials like posters, banners or on a website. A fashion designer might create a color palette that uses this green to make clothing with the intention to generate an elevated feel. Furthermore, this colour will create a relaxing feeling for the customer, because it refers to nature.

Complementary color

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