Te Papa Green
General Information about Te Papa Green (#2a4d31)
The hex color #2a4d31, also known as Te Papa Green, is a dark shade of green with a subtle earthy tone. It is composed of 16.47% red, 30.2% green, and 19.22% blue. In the RGB color model, it has values of R:42, G:77, B:49. In the CMYK color model, its values are C:46, M:0, Y:36, K:70. This color is often associated with nature, growth, and tranquility. It is a versatile color that can be used in a variety of applications, from web design to interior decorating. Its muted tone makes it a good choice for backgrounds or accents, and it pairs well with other earthy colors. The color name, Te Papa Green, suggests a connection to New Zealand's national museum, Te Papa, possibly reflecting the museum's focus on natural history and culture.
The hex color #2a4d31, also known as Te Papa Green, presents some accessibility challenges for web content. Its relatively low luminance value means it needs careful consideration when used as a background or text color. When using #2a4d31 as a text color, ensure a sufficiently bright background color is chosen to provide adequate contrast, meeting WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Tools like contrast checkers can assist in verifying compliance. Conversely, if #2a4d31 is used as a background, pair it with a light text color to maintain readability for users with visual impairments. Avoid using this color for essential interactive elements without proper contrast, as it can make them difficult to discern for some users. Providing alternative color schemes or a user-adjustable contrast setting can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Eco-Friendly Website Design
Te Papa Green, with its earthy and calming tones, is an excellent choice for websites promoting eco-friendly products or services. It evokes feelings of nature, sustainability, and growth, making it ideal for brands that want to convey a sense of environmental responsibility. This color can be used in backgrounds, buttons, and other design elements to create a cohesive and visually appealing experience. It's also well-suited for websites related to gardening, agriculture, or outdoor activities. By incorporating #2a4d31 into the design, businesses can effectively communicate their commitment to a greener future and attract environmentally conscious customers.
Relaxing Interior Design
In interior design, Te Papa Green can be used to create a relaxing and inviting atmosphere. It works well in living rooms, bedrooms, or even home offices, adding a touch of nature and tranquility to the space. This color can be applied to walls, furniture, or decorative accents, such as cushions and throws. It pairs beautifully with natural materials like wood and stone, further enhancing the organic feel of the room. To complement Te Papa Green, consider incorporating plants and other natural elements to create a harmonious and balanced environment. This color choice is perfect for creating a serene and comfortable living space.
Organic Food Branding
Te Papa Green can be effectively used in branding for organic food products or brands emphasizing natural ingredients. The color evokes feelings of freshness, health, and earthiness, all of which are desirable qualities for organic food brands. Packaging, logos, and marketing materials can all benefit from the incorporation of this color to build customer trust and communicate a brand's commitment to quality and natural ingredients. This choice resonates well with consumers seeking healthy and sustainable food options, enhancing brand recognition and overall appeal.