Te Papa Green
General Information about Te Papa Green
The hex color #2A4C32, often referred to as Te Papa Green, is a dark shade of green that evokes feelings of nature, tranquility, and stability. It is composed of 16.47% red, 29.8% green, and 19.61% blue. This color is often associated with environmental conservation and organic products due to its earthy tone. In color psychology, green is known to represent growth, renewal, and harmony. Te Papa Green's subdued nature makes it a versatile choice for various applications, including web design, interior decor, and fashion. Its calming effect can help create a sense of balance and sophistication in any setting.
The hex color #2A4C32, also known as Te Papa Green, presents moderate accessibility challenges. Its contrast ratio against white is approximately 4.6:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. When used for text, ensure a sufficient font size and weight to improve readability. Pairing this color with lighter shades of green, beige, or off-white can enhance contrast and accessibility. Conversely, avoid using it with dark greens or blues, as the lack of contrast can make content difficult to perceive, especially for users with visual impairments. Consider providing alternative visual cues, such as icons or underlining, to ensure information is conveyed effectively to all users. For crucial information, aim for a contrast ratio of at least 7:1 to meet the WCAG AAA standard.
Shades
Digital Color Formats
Alternative colors
- #558b2f
A lighter shade of green that provides better contrast against dark backgrounds, making it more accessible for users with visual impairments.
- #66bb6a
A more muted green that can be used to create a calming and natural aesthetic.
- #388e3c
A brighter shade of green, offering more visibility and better contrast with dark text.
Applications
Eco-Friendly Website Design
In web design, #2A4C32 can serve as an excellent background color for websites focused on environmental conservation or organic products. Its earthy tone evokes a sense of nature and sustainability, making it perfect for creating a trustworthy and calming user experience. When incorporated into website elements like buttons or headings, #2A4C32 can add a touch of sophistication and visual interest without being overly distracting. The usage of this color makes a brand seem more eco-conscious and genuine.
Nature-Inspired Interior Decor
In interior design, Te Papa Green introduces a serene and grounded ambiance to living spaces. Its subdued tone lends itself well to accent walls in bedrooms or living rooms, fostering a connection with nature and promoting relaxation. When paired with natural materials like wood or stone, #2A4C32 enhances the organic feel of a room, creating a harmonious and inviting atmosphere. It complements well with neutral furniture and decor, providing a subtle yet sophisticated backdrop.
Earthy Fashion Apparel
In fashion, #2A4C32 offers a versatile and understated option for creating stylish and nature-inspired ensembles. As a base color for garments like jackets or trousers, it conveys a sense of practicality and durability. The color pairs well with earthy tones like browns, beiges, and creams, creating a harmonious and cohesive look. It can also be used as an accent color in accessories like scarves or hats, adding a touch of sophistication and understated elegance to an outfit.