Te Papa Green
General Information about Te Papa Green
The hex color #2A483E, also known as Te Papa Green, is a dark shade of green with a muted, earthy tone. It evokes feelings of nature, tranquility, and stability. In the RGB color model, it is composed of 16.47% red, 28.24% green, and 24.31% blue. In the CMYK color model, it is composed of 41.6% cyan, 0% magenta, 13.9% yellow, and 71.8% black. This color is often associated with environmental awareness, sustainability, and organic products. It finds applications in branding, web design, and interior design where a natural and calming atmosphere is desired. Its understated elegance makes it a versatile choice for various creative projects.
The hex color #2A483E, also known as Te Papa Green, presents some accessibility challenges. Its relatively low luminance value of 0.073 makes it difficult to achieve sufficient contrast with lighter text or background colors. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #2A483E, it's crucial to pair it with very light shades to ensure readability for users with visual impairments. Tools like contrast checkers can help verify compliance with accessibility standards. Insufficient contrast can exclude users with low vision or color blindness, so careful consideration and testing are essential. Consider using lighter shades of green, or desaturated yellows and oranges as an alternative to increase readability while maintaining a natural aesthetic.
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Applications
Website Design for Sustainability
Te Papa Green can be used as a primary color in website designs for eco-conscious brands or organizations. Its calming and natural feel can create a sense of trust and stability. Use it for headings, buttons, and background accents, pairing it with neutral colors like white or beige to create a balanced and professional look. Consider using it for infographics visualizing environmental data or sustainable practices to enhance the visual communication.
Nature-Inspired Interior Design
In interior design, Te Papa Green can be used to create a serene and nature-inspired atmosphere. It works well in living rooms, bedrooms, or home offices. Pair it with natural materials like wood, stone, and linen to enhance the organic feel. Use it for accent walls, upholstery, or decorative accessories like cushions and throws. Add indoor plants to further amplify the connection with nature and promote a sense of well-being within the space.
Natural Food & Cosmetic Packaging
This shade of green can be used to evoke a natural or organic aesthetic to packaging design. For example, food packaging could utilize this green to signal fresh or healthy ingredients. Furthermore, cosmetic packaging could use this color to highlight natural ingredients or eco-friendly production techniques. In all of these examples, contrast is very important and using a lighter shade of green for text on this background may be neccessary.