Te Papa Green

About Te Papa Green (#2A4834)

The hex color #2a4834, also known as Te Papa Green, is a dark shade of green. It is named after the Te Papa Tongarewa Museum of New Zealand, suggesting a connection to natural landscapes and cultural heritage. In the RGB color model, it consists of 16.47% red, 28.24% green, and 20.39% blue. In the CMYK color model, it is composed of 41.65% cyan, 0% magenta, 27.73% yellow, and 71.76% black. This color evokes feelings of tranquility, nature, and stability. It is often associated with growth, harmony, and environmental awareness. Te Papa Green is a versatile color that can be used in a variety of design applications, from web design to interior design, where it can create a sophisticated and grounded atmosphere.

The hex color #2a4834, also known as Te Papa Green, presents some accessibility challenges due to its relatively low luminance. When used as text on a white background, it may not provide sufficient contrast for users with visual impairments, potentially violating WCAG (Web Content Accessibility Guidelines) requirements for color contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Before using this color for text, check the contrast ratio against the background color using a contrast checker tool. If the contrast is insufficient, consider using a lighter shade of green or a darker background color to improve readability. Ensure that interactive elements using this color, such as buttons or links, have clear visual cues beyond color alone to aid users who may have difficulty distinguishing between colors. Providing alternative text or icons can also enhance accessibility. Furthermore, test the color scheme with users who have different types of color vision deficiencies to ensure usability for a broader audience.

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Alternative colors

Applications

• Eco-Friendly Website Design

  In web design, Te Papa Green can be used for creating a natural and earthy feel. It is especially suitable for websites related to environmental organizations, nature reserves, or eco-friendly products. Use it for subtle background elements, borders, or as an accent color to highlight important information. Consider pairing it with neutral colors like beige, cream, or light gray to create a balanced and harmonious design. Avoid using it as the primary color for large blocks of text on a white background due to potential accessibility issues. Instead, use it sparingly to draw attention to specific areas of the page or to create a visual hierarchy.

• Nature-Inspired Interior Design

  In interior design, Te Papa Green can be used to create a calming and refreshing atmosphere. It is often used in bedrooms, living rooms, or studies to promote relaxation and a connection with nature. Pair it with natural materials like wood, stone, and linen to enhance the organic feel. It can be used as an accent wall color, for furniture upholstery, or for decorative accessories like cushions, curtains, or plants. When using Te Papa Green in interior design, consider the lighting in the room. Natural light will bring out the warmth of the color, while artificial light may slightly alter its appearance.

• Organic Beauty Branding

  In the beauty industry, this particular shade of green can be leveraged to represent brands focused on natural, organic, or sustainable skincare and cosmetics. The color evokes a sense of earthiness and trustworthiness. It can be used in packaging design for serums, creams, or lotions, particularly those emphasizing botanical ingredients. Additionally, the color translates well to online marketing materials, reinforcing a commitment to eco-friendly practices. When used as a product tint, it creates a subdued, natural look.

Complementary color

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