Te Papa Green
General Information about #2A4832 (Te Papa Green)
The hex color code #2A4832 represents a dark, muted shade of green, often referred to as Te Papa Green. It is created by combining specific proportions of red, green, and blue light within the RGB color model: 16.47% red, 28.24% green, and 19.61% blue. In the CMYK color model, which is used for printing, it translates to approximately 42% cyan, 0% magenta, 37% yellow, and 72% black. This color falls into the dark-moderate hue range of green, evoking a sense of nature, stability, and earthiness. Its muted quality makes it a versatile choice for designs where a subtle, sophisticated green is desired, such as in branding for environmentally-conscious companies or in website designs aiming for a natural and calming aesthetic. The color is named "Te Papa Green" because its color resembles that of the Te Papa Museum in New Zealand.
The color #2A4832, also known as Te Papa Green, presents some accessibility challenges. Its relatively low luminance (brightness) can make it difficult to read when used as text on a white background. According to WCAG guidelines, it fails the contrast ratio test for normal-sized text, meaning users with low vision may struggle to distinguish it. To improve accessibility, consider pairing it with lighter shades of green, beige, or off-white for text. For larger text (18pt or 14pt bold), the contrast ratio is slightly improved, but careful consideration is still needed. When using #2A4832 as a background color, ensure foreground elements such as text or icons are a high-contrast color, such as white (#FFFFFF) or a very light shade of yellow or green, to provide adequate readability for all users, including those with visual impairments. Always test color combinations using accessibility tools to verify sufficient contrast.
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Applications
Website Design
Te Papa Green can be used to create a sophisticated and calming backdrop for websites related to nature, conservation, or eco-tourism. Its muted tone evokes a sense of tranquility and can be paired with earthy textures and natural imagery to enhance the overall user experience. It's especially well-suited for websites aiming to convey a sense of environmental responsibility and understated elegance. Consider using it in website headers, footers, or as a subtle background color for content sections.
Interior Design
This color can be incorporated into an interior design scheme to create a relaxing and nature-inspired atmosphere. It works well in living rooms, bedrooms, or studies, especially when paired with natural wood furniture and botanical accents. Use it as a wall color to bring the outdoors in, or as an accent color in cushions, throws, and artwork to add a touch of organic elegance to your home decor. Consider pairing it with cream or beige for a balanced and harmonious space.
Fashion
Te Papa Green can be used in fashion to represent the harmony and tranquility of nature. It works well in outwear, providing a discreet and elegant look for any ocassion. A muted green also works very well in accessories such as scarfs, bags or jewelry, creating an effortless and stylish look. Finally, consider using it in earthy, organic fabrics like linen or cotton to enhance the natural vibe.