Te Papa Green
General Information about Te Papa Green (#2A443D)
The hexadecimal color code #2A443D, also known as Te Papa Green, is a dark shade of green, leaning towards the olive family. In the RGB color model, it consists of 16.47% red, 26.67% green, and 23.92% blue. Its CMYK representation is 0.38, 0.00, 0.10, 0.73, where cyan is at 38%, magenta at 0%, yellow at 10% and black at 73%. This color exudes a sense of groundedness and tranquility, often associated with nature and stability. Te Papa Green is suitable for designs that aim to convey calmness, reliability, and a connection to the environment. It finds applications in branding, website design, and interior decoration, often paired with neutral or earthy tones to create a balanced visual experience. Its muted nature also makes it a versatile choice for backgrounds and text elements, although attention must be paid to contrast ratios to ensure readability.
The color #2A443D, also known as Te Papa Green, presents moderate accessibility challenges. Its relatively low luminance of approximately 0.09 means it requires careful consideration when used as text or interactive elements. According to WCAG guidelines, it fails to meet the minimum contrast ratio of 4.5:1 against white (#FFFFFF) for normal text (AA compliance). To enhance accessibility, it's crucial to pair this color with lighter background colors, such as shades of beige or light gray, to ensure sufficient contrast. For larger text (14pt bold or 18pt regular) or graphical components, a contrast ratio of 3:1 is required for AA compliance, and this color might still need a lighter background. Employing accessibility testing tools can help verify contrast ratios and ensure the color combination adheres to accessibility standards, making websites more inclusive for users with visual impairments. Also avoid using this color alone to convey important information, supplement with text labels or icons.
Shades
Digital Color Formats
Alternative colors
- #558B2F
A lighter shade of green that provides better contrast against white backgrounds, improving readability and accessibility.
- #A9A9A9
A neutral gray that pairs well with Te Papa Green, offering a balanced and accessible color palette for web design.
- #F5F5DC
A light beige color that can serve as a background for #2A443D text, ensuring sufficient contrast for readability.
Applications
Website Design for Environmental Organizations
Te Papa Green can be utilized as a background color for websites related to environmental conservation or sustainable living, evoking a sense of nature and tranquility. It also works well for highlighting call-to-action buttons, especially when paired with a complementary color for the text. Using this green in website headers and footers can create a consistent and visually appealing brand identity. Additionally, consider employing it for data visualization elements such as charts and graphs, where its natural tone can effectively communicate information.
Interior Design for Eco-Friendly Homes
In interior design, Te Papa Green can be incorporated into accent walls to bring a touch of nature indoors. It pairs well with wooden furniture and natural textures, creating a calming and harmonious living space. This color is also suitable for upholstery, such as sofas and chairs, adding a subtle yet sophisticated touch to any room. Consider using it in combination with lighter shades of green or neutral colors for a balanced aesthetic.
Fashion Design for Sustainable Clothing Lines
Te Papa Green can be used to create earthy and sophisticated outfits. It can be paired with neutral tones like beige, cream, or gray for a balanced and understated look. For a bolder statement, consider combining it with complementary colors like muted reds or oranges. This color is particularly suitable for outerwear, such as jackets and coats, providing a touch of nature-inspired elegance.