Rangitoto
General Information about #2A3822
The hex color #2A3822, also known as Rangitoto, is a dark shade of olive green. It is composed of 16.47% red, 21.96% green, and 13.33% blue. In the RGB color model, it translates to (42, 56, 34). This color evokes feelings of nature, earthiness, and stability. It is a subtle and understated color that can be used to create a calming and grounding atmosphere. In terms of color theory, Rangitoto can be paired with complementary colors such as lavender or other muted purples to create contrast and visual interest. Analogous colors include other shades of green and brown. This color can be found in various natural settings, such as forests, gardens, and landscapes. It's a very common color found in nature and a good option for designs needing a more 'organic' feel.
The hex color #2A3822, a dark olive green, presents some accessibility challenges. Its low luminance makes it difficult to read text when used as a background for lighter text. A contrast ratio check is crucial; it likely fails WCAG standards for normal text against white. To improve accessibility, consider using a lighter text color with a higher contrast ratio (at least 4.5:1 for normal text and 3:1 for large text). Alternatively, using #2A3822 as a text color on a very light background might work, but thorough testing is essential. Also, avoid using this color alone to convey important information; always provide redundant cues like text labels or icons. Visually impaired users might struggle to differentiate this color from other dark shades, so providing sufficient contrast and alternative cues is paramount for an inclusive design.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #2A3822 is a good choice for creating backgrounds or borders that evoke a sense of nature, stability, or earthiness. It works particularly well in designs for eco-friendly products, outdoor equipment, or anything related to sustainability. When using it for text, ensure sufficient contrast with the background to maintain readability. It can also be applied to icons and other visual elements to create a consistent and harmonious color scheme.
Interior Design and Fashion
In interior design, #2A3822 can be used to create a calming and grounding atmosphere. It works well as an accent color for walls, furniture, or decorative elements. It pairs nicely with natural materials like wood and stone, and can be combined with lighter shades of green or beige to create a balanced and inviting space. Consider using it in living rooms, bedrooms, or studies to promote relaxation and focus. In fashion, this can be used to add a natural undertone to formal or casual outfits. Accessories like a handbag or scarf in this color can add a touch of elegance to any outfit.
Branding and Marketing
In branding, Rangitoto (#2A3822) can convey reliability and a connection to nature. It's suitable for companies that want to be seen as dependable, stable, and environmentally conscious. It can be used to design logos, websites, and marketing materials. It provides a more understated, organic appearance, making the brand's appearance more humble and eco-friendly.