Astronaut
General Information about #2A3671
The hex color #2A3671, often referred to as "Astronaut", is a deep, muted shade of blue-purple. It belongs to the family of dark, cool colors and evokes feelings of sophistication, stability, and depth. In the RGB color model, it is composed of 16.47% red, 21.18% green, and 44.31% blue. This color is commonly used in design to create a sense of professionalism and trustworthiness. Its hexadecimal representation makes it easily usable in web design, graphic design, and other digital applications. The color is perceived as calming and can be used effectively to create a relaxing atmosphere. Due to its dark nature, it is important to consider contrast when using this color with text or other elements.
The hex color #2A3671, also known as Astronaut, presents some accessibility challenges, particularly for text and interactive elements. Its relatively low luminance of around 6% means that it requires very light text (white or near-white) to meet WCAG (Web Content Accessibility Guidelines) contrast ratios. Using dark or moderately dark text on this background will likely fail accessibility checks, making the content difficult to read for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Designers should carefully test color combinations using tools to ensure compliance. Consider using this color sparingly for purely decorative elements or pairing it with much lighter shades to ensure usability for all users. In situations where #2A3671 is used for interactive elements like buttons, ensure that the hover and active states provide sufficient contrast as well.
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Applications
Web Design
In web design, #2A3671 can serve as a primary color for websites aiming for a professional and sophisticated aesthetic. Its deep, muted tone evokes feelings of trust and reliability. It is particularly well-suited for header backgrounds, call-to-action buttons, and navigational elements. When used in combination with lighter accent colors and ample white space, #2A3671 can create a visually appealing and user-friendly interface. However, care must be taken to ensure sufficient contrast with text and other interactive elements to meet accessibility standards.
Interior Design
In interior design, #2A3671 can be employed to create a calming and sophisticated atmosphere. It works exceptionally well in bedrooms, studies, or living rooms, especially when paired with natural materials like wood and stone. The color can be used for accent walls, upholstery, or decorative accessories. When combined with warm lighting and soft textures, #2A3671 can transform a space into a cozy and inviting retreat. Consider adding metallic accents like gold or silver to elevate the design and add a touch of luxury.
Graphic Design
In graphic design, #2A3671 can be utilized to establish a sense of professionalism and stability. It's suitable for logos, branding materials, and marketing collateral, particularly for companies in the finance, technology, or consulting industries. The color conveys trustworthiness and competence, making it an excellent choice for businesses seeking to project an image of reliability. When used in combination with modern typography and clean layouts, #2A3671 can create a powerful and memorable brand identity.