Astronaut
General Information
The hex color #2A306E, often referred to as 'Astronaut,' is a dark shade of blue-violet, imbuing a sense of depth, mystery, and sophistication. Its RGB values are R:42, G:48, B:110, indicating a greater presence of blue compared to red and green. This color falls within the cool spectrum, which commonly evokes feelings of tranquility and professionalism. In the CMYK color model, its values are C:62, M:56, Y:0, K:57. The hexadecimal system represents colors using a base-16 notation, making it a compact way to define colors in digital environments, especially in web design and graphic design. The #2A306E color can be used in variety of applications, ranging from corporate branding to aesthetic design projects, because the color helps create a calm and trustworthy atmosphere.
The hex color #2a306e, also known as Astronaut, presents some accessibility considerations for web design. Its dark hue results in a relatively low luminance, which impacts readability. When using this color for text, it is crucial to pair it with a light color to ensure sufficient contrast, meeting WCAG (Web Content Accessibility Guidelines) standards for text and background contrast ratios. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. It's advisable to use tools to check the contrast ratio between #2a306e and the chosen foreground color. Moreover, avoid using this color alone to convey important information, instead rely on text labels and symbols for better user understanding. Providing alternative text for images with this color will also enhance accessibility for visually impaired users. Considering users with color vision deficiencies is also essential; therefore, avoid using color as the sole identifier.
Shades
Digital Color Formats
Alternative colors
- #46529d
A lighter shade of blue that offers better contrast against white backgrounds, making it suitable for text or interface elements where readability is crucial.
- #555555
A neutral gray that works well as a background color, allowing other elements to stand out and providing a softer alternative to pure black.
- #4863a0
A brighter blue which is more vibrant and eye-catching, suitable for highlighting key elements or calls to action.
Applications
Corporate Website Design
This color, reminiscent of a twilight sky, evokes a sense of calm and sophistication, making it ideal for websites aiming to project reliability and trust. It's suitable for professional service providers, such as financial institutions or consulting firms, wishing to cultivate a serene digital environment. Furthermore, this color is well-suited for backgrounds in hero sections or data visualizations, where a sophisticated and unobtrusive presence is required. Moreover, pairing the astronaut color with lighter accent colors creates a visually engaging yet professional aesthetic.
Cosmetic Packaging
Astronaut provides a mysterious and enchanting backdrop for cosmetic packaging or promotional material. Its depth and richness complement the glamour of cosmetics and fashion accessories, especially those with silvery or iridescent effects. The color is particularly suitable for brands targeting a mature audience, offering an air of elegance and exclusivity. Furthermore, using #2a306e on packaging can make products stand out on shelves, conveying sophistication and luxury. The color also pairs well with gold or rose gold accents, enhancing the perceived value of the items. Brands in the beauty industry can utilize this color to create a strong and recognizable brand identity.
Interior Design
The deep blue tone of #2a306e can be incorporated in interior design as an accent color in a room. It can be used in a study room to induce focus, or a bedroom to induce calm. This color pairs well with light colored wooden textures and materials. This color can be used on walls, decoration, or furniture, and creates a warm and professional atmosphere.