Astronaut
General Information about #2A2972
The hexadecimal color code #2A2972, also known as Astronaut, is a dark shade of blue-purple. It is composed of 16.47% red, 16.08% green, and 44.71% blue. In the RGB color model, this translates to 42 red, 41 green, and 114 blue. When represented in the CMYK color model, it consists of 63.16% cyan, 64.04% magenta, 0% yellow, and 55.29% black. The color's hue is 240.8 degrees, its saturation is 47.62%, and its lightness is 31.37%. This color evokes feelings of calmness and intellect, and is often associated with stability, trust, and wisdom. It is commonly used in professional settings, educational materials, and branding strategies that seek to convey a sense of reliability and competence.
The color #2A2972, also known as Astronaut, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to select text colors that provide sufficient contrast to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. White or very light shades of yellow or green could potentially work well, but it's essential to test the combinations using accessibility tools. Conversely, using darker text colors on this background would likely result in inadequate contrast, making the content difficult to read. Also avoid using this color for important UI elements such as buttons or links as they might not be clearly visible.
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Applications
Web Design and Branding
In web design, #2A2972 can serve as a sophisticated background color for websites targeting a professional or academic audience. Its deep, calming hue can evoke feelings of trust and knowledge. It can also be incorporated into website banners, headers, and footers. When using it, consider pairing it with lighter, contrasting colors for text and interactive elements to ensure readability and usability. Also, this color can be used for creating data visualizations, graphs, and charts, where different shades of purple can represent varying data ranges. In branding, it can be used for logos and marketing materials for companies that want to convey a sense of innovation, creativity, or intellectualism.
Fashion and Interior Design
In the realm of fashion, #2A2972, or Astronaut, can be a striking choice for evening wear or formal attire. Its richness exudes elegance and sophistication, making it suitable for dresses, suits, or accessories. The color pairs well with metallics like silver or gold for a touch of glamour, or with neutral tones like gray or black for a more understated look. It can also be incorporated into makeup palettes for creating dramatic eye looks or bold lip colors. In interior design, #2A2972 can be used to create a luxurious and calming atmosphere in bedrooms, living rooms, or studies. It works well as an accent wall color or for upholstery, and can be combined with lighter colors like white or beige to brighten the space.
Graphic Design
In graphic design, #2A2972 can be used as a background color for posters or flyers. Its calming hue can be a great backdrop for bold text. Furthermore, it can be used to create an app design in order to give the app a professional look. It pairs well with white to provide sufficient contrast and readability.