Jacksons Purple
General Information about Jackson's Purple
Jackson's Purple, represented by the hex code #2A1E96, is a deep, rich shade of purple with a strong presence. It is composed of 16.5% red, 11.8% green, and 58.8% blue, making it a predominantly blue-based color. This color evokes a sense of royalty, mystery, and sophistication. It falls within the violet-purple range on the color wheel, leaning towards the cooler side of the spectrum. Jackson's Purple is often associated with creativity, imagination, and luxury. It can be used to create a dramatic and elegant effect in various design applications. This color is named after the painter and television personality Helen Jackson, known as the 'Purple Lady'.
The color #2A1E96, also known as Jackson's Purple, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates very light text to ensure readability, adhering to WCAG (Web Content Accessibility Guidelines) standards. Conversely, as a text color, it demands a very bright or white background. Given its deep, saturated nature, it's crucial to avoid pairing it with other dark or muted colors, as this can lead to a visually impaired experience for users, especially those with low vision or color blindness. Using contrast checker tools is recommended to validate that text and interactive elements meet minimum contrast ratios (4.5:1 for normal text and 3:1 for large text) to comply with accessibility standards and ensure inclusivity. Careful consideration of font sizes and weights can also mitigate accessibility concerns.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Jackson's Purple can serve as a strong accent color for headers, buttons, or navigation elements. However, due to its darkness, it's best paired with light backgrounds and text to ensure readability and accessibility. It's particularly effective in designs aiming for a sophisticated or luxurious feel, especially when combined with gold or silver accents. The color also works well for creating a sense of depth and mystery, making it suitable for sites related to entertainment, arts, or technology. When implementing this color, web developers should use contrast checking tools to ensure that the text and interactive elements meet the WCAG guidelines for accessibility.
Beauty and Fashion
In the realm of beauty and fashion, Jackson's Purple can be employed for creating bold and dramatic makeup looks, particularly for eyeshadow or eyeliner. It complements various skin tones, especially those with cooler undertones. This shade can also be used in clothing designs to evoke a sense of royalty or sophistication. When incorporating this color into fashion, consider pairing it with neutral colors like gray, black, or white to balance the intensity. Alternatively, it can be combined with complementary colors like yellow or gold for a more vibrant and eye-catching ensemble. As an interior color, this dark tone can be used as a wall color, but it needs to be contrasted with lighter colors to avoid making the room feel small and dark.
Branding
In branding, Jackson's Purple can be used to represent a brand that wants to convey sophistication, luxury, or creativity. It is often used by brands in the technology, beauty, and entertainment industries. This color is especially useful when the brand wants to be associated with innovation, intelligence, or a touch of mystery. The use of Jackson's Purple in a logo or brand assets should be consistent to build brand recognition and association over time. It is especially effective when combined with a modern and minimalistic design aesthetic to create a distinctive and memorable brand identity. Using this color in marketing campaigns is also a good way to attract customers.