Cocoa Brown
General Information about Cocoa Brown (#2A1720)
The hex color #2A1720, also known as Cocoa Brown, is a dark and muted shade of brown that evokes feelings of warmth, earthiness, and sophistication. It is composed of 16.5% red, 9% green, and 12.5% blue. In the RGB color space, it represents a relatively low intensity across all color channels, contributing to its subdued and grounding nature. This color is often associated with natural elements, such as soil, wood, and chocolate, making it a popular choice for designs aiming to convey a sense of stability, reliability, and comfort. Its subtle elegance lends itself well to various applications, from branding to interior design. In summary the color #2A1720 is a dark and muted shade of brown that evokes feelings of warmth, earthiness, and sophistication.
The hex color #2A1720, also known as Cocoa Brown, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it's crucial to ensure that the foreground text is sufficiently light to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. Using online contrast checkers is highly advisable to verify compliance. Given its dark nature, lighter shades of text like white (#FFFFFF) or very light grays usually work best. Moreover, avoid using this color for elements that convey essential information solely through color, as users with color vision deficiencies may not be able to perceive the difference. Instead, supplement color cues with text labels or icons to ensure inclusivity and usability for all users.
Shades
Digital Color Formats
Alternative colors
- #4E342E
A lighter brown that offers better contrast for text and other elements.
- #333333
A neutral gray that can be used as a background or text color, providing a sophisticated and accessible design.
- #3F3228
A dark beige that can be used as a neutral background color, providing a warm and accessible design.
Applications
Website Design
Cocoa Brown can be a sophisticated choice for website backgrounds, particularly for brands aiming to convey a sense of luxury, warmth, or earthiness. It works well in combination with lighter text colors, such as off-white or light beige, to ensure readability. In e-commerce, it can be used to highlight specific product categories or create visually appealing banners. Its richness also makes it suitable for headers and footers, providing a strong visual anchor for the overall website design. Using it sparingly and strategically is key to achieving an elegant and user-friendly web presence.
Interior Design
In the realm of interior design, Cocoa Brown evokes feelings of comfort and stability, making it a wonderful option for walls in living rooms or bedrooms. It pairs well with natural materials like wood and stone, enhancing the room's cozy atmosphere. Accents in lighter browns, creams, or even pops of teal or orange can add depth and visual interest to the space. This color provides a solid foundation for creating inviting, serene interiors that promote relaxation and a sense of well-being. It is a timeless color which creates a cozy atmosphere.
Fashion Design
Cocoa Brown provides depth and sophistication when incorporated into fashion designs. It serves as a versatile base for outfits, allowing for the incorporation of brighter and more vibrant accent colors. It can be used in clothing items such as jackets, trousers, or dresses, and can be paired with accessories in complementary hues for a well-coordinated and stylish look. It is a great colour to be used for accessories such as handbags and belts, which gives the outfit a neutral and sophisticated look.