Jacaranda
About Jacaranda (#2A082D)
The hexadecimal color #2A082D, often referred to as Jacaranda, is a deep, muted shade of purple that evokes feelings of mystery and sophistication. It's created by combining a small amount of red with a larger proportion of blue and a touch of green, resulting in its unique dark hue. This color is named after the Jacaranda tree, known for its vibrant purple blossoms. In color psychology, deep purples are often associated with royalty, wisdom, and creativity. They can also represent luxury and ambition. However, due to its darkness, Jacaranda should be used judiciously in design, especially in contexts where readability and accessibility are important. The color is often seen as a calming color and is best suited for night themese or designs.
The color #2A082D, also known as Jacaranda, presents significant accessibility challenges, particularly in web design. Its low luminance value of approximately 2% means that text rendered in this color, or against a background of this color, requires extremely light foreground elements to achieve sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is needed for normal-sized text and 3:1 for large text to meet AA compliance. Given Jacaranda's darkness, it's crucial to use very light colors like white or near-white for text. Designers should also consider providing alternative color schemes to accommodate users with visual impairments. Tools for checking color contrast ratios are essential in ensuring that content remains accessible and readable for all users. Careful attention to color choices is paramount when incorporating such a dark shade into a user interface to avoid excluding individuals with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
- #4b0082
A lighter purple that provides better contrast and visibility, while still maintaining a similar aesthetic.
- #e6e6fa
A softer lavender shade offers a more gentle feel and greater versatility for text and background applications.
- #333333
This dark gray color is a more neutral alternative that can be used in a variety of contexts, offering better readability than #2A082D.
Applications
Web Design Accent
In web design, #2A082D can be used sparingly for accent elements or background sections to create a luxurious and mysterious feel. It's crucial to pair it with very light text colors, such as white or cream, to ensure readability and accessibility. Avoid using it for large blocks of text or important interactive elements due to its low contrast. Consider using it in combination with lighter purples or complementary colors to balance the darkness and create visual interest. The color can be used to highlight certain sections on a landing page.
Beauty and Cosmetics
In the beauty industry, #2A082D can be used in makeup palettes for creating dramatic eye looks or as a bold lipstick shade. It's often associated with elegance and sophistication, making it suitable for evening wear and special occasions. The color can also be used in nail polish collections to offer a unique and stylish option. When used in packaging, it conveys a sense of luxury and exclusivity. Can be combined with lighter shades for a contrasting design.
Fashion Apparel
In fashion, #2A082D can be used as a statement color for dresses, evening gowns, or accessories like scarves and handbags. It pairs well with metallics like gold and silver to enhance its luxurious appeal. The color can also be used as an accent color in prints and patterns. It works well as the dominant color in winter collections and autumn collections. Can be used in shoes and other leather products to add an unique style to the overal outfit.