Paua
General Information about #2A0369
The hexadecimal color code #2A0369, often referred to as Paua, represents a deep, muted shade of violet. In the RGB color model, it is composed of 16.47% red, 1.18% green, and 41.18% blue. This composition places it firmly in the purple spectrum, leaning towards the darker end of the scale. Paua derives its name from the iridescent shells of the Paua shellfish found in New Zealand, reflecting the color's unique depth and complexity. This color is often associated with royalty, mystery, and sophistication, making it a popular choice for designs that aim to convey a sense of elegance and intrigue. Its low saturation and dark value give it a subtle, yet impactful presence. The color has a strong visual impact, especially when used in combination with lighter, contrasting colors.
The color #2A0369, also known as Paua, presents significant accessibility challenges, particularly in web design. Its dark hue results in very low contrast against light backgrounds, potentially making text or interactive elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast ratios are crucial for ensuring readability. To improve accessibility, consider pairing #2A0369 with very light colors such as white (#FFFFFF) or very light grays. Using a color contrast checker is highly recommended to verify that the chosen color combination meets the minimum contrast ratio requirements. Employing larger font sizes or adding subtle background variations can also mitigate some of the contrast issues. For interactive elements, ensure that hover and focus states are clearly distinguishable to provide adequate feedback to users. Careful consideration and testing are essential to ensure inclusive and accessible design when using #2A0369.
Shades
Digital Color Formats
Alternative colors
Applications
Website Accent Color
In web design, #2A0369 can be utilized as an accent color to draw attention to specific elements or create a sophisticated and luxurious feel. It's particularly effective in headers, footers, or as a background for call-to-action buttons. However, due to its dark nature, it should be paired carefully with lighter, contrasting colors for text and interactive elements to ensure readability and accessibility. Consider using it sparingly to highlight key information or as part of a larger color palette that includes lighter shades to balance the overall visual impact. It can also be incorporated into website branding to evoke a sense of mystery and elegance.
Interior Design Accent
In interior design, #2A0369 can be used to create a dramatic and intimate atmosphere. It works well in bedrooms, libraries, or home theaters where a sense of depth and richness is desired. Pair it with metallic accents like gold or silver for a luxurious touch, or with lighter shades of gray or beige to balance the darkness. Consider using it as an accent wall color or for upholstery on furniture pieces. For a cohesive look, incorporate it into accessories like cushions, curtains, or rugs. Lighting plays a crucial role when using dark colors; ensure ample artificial lighting to prevent the space from feeling too dim.
Fashion Design
In fashion, #2A0369 can be a bold and sophisticated choice for evening wear or statement pieces. It complements various skin tones and can be paired with metallic accessories or contrasting colors like gold, silver, or emerald green. Consider using it for dresses, blouses, or jackets to add a touch of elegance and mystery to your wardrobe. For a more subtle look, incorporate it into accessories like scarves, handbags, or shoes. When pairing with other colors, consider using lighter shades to create balance and prevent the outfit from appearing too heavy. This color evokes the feeling of luxurity and sophistication.