Jacaranda

General Information about #2A0232 (Jacaranda)

The hexadecimal color code #2A0232 represents a dark, muted shade of purple, often referred to as Jacaranda. This color falls within the magenta color spectrum, exhibiting a blend of red and blue undertones. In the RGB color model, #2A0232 is composed of 16.47% red, 0.78% green, and 20.39% blue. This combination results in a color that evokes feelings of sophistication, mystery, and depth. Jacaranda is often associated with creativity, imagination, and luxury, making it a popular choice for designs that aim to convey elegance and exclusivity. In the CMYK color model, used primarily for printing, #2A0232 consists of 19% cyan, 96% magenta, 0% yellow, and 80% black.

The hex color #2A0232, also known as Jacaranda, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 3.65 cd/m² results in a poor contrast ratio against a white background (158.78 cd/m²). According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text to ensure sufficient readability. Therefore, using #2A0232 as text color on a white background is strongly discouraged. To improve accessibility, consider using lighter text colors on #2A0232 backgrounds or using #2A0232 as a background color behind lighter texts. Tools for checking color contrast ratios can help evaluate the suitability of color combinations. For graphical elements and user interface components, a contrast ratio of 3:1 is recommended. Carefully consider color pairings to meet accessibility standards and provide a positive user experience.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design, Fashion, and Interior Design

  In web design, Jacaranda can be used as a background color for sections intended to evoke a sense of luxury and sophistication. It works well in combination with gold or silver accents for header texts or decorative elements. However, it must be used cautiously for textual content due to contrast limitations. For fashion, Jacaranda can be incorporated into evening wear or accessories to add a touch of mystery and elegance. It pairs effectively with lighter, contrasting colors like lavender or cream. In interior design, this color can be used for accent walls or decorative pieces in rooms designed to create a calming and intimate atmosphere. It complements natural materials like wood and stone.

• Beauty, Graphic Design and Digital Art

  In the beauty industry, Jacaranda can be used for eyeshadows, lipsticks, or nail polishes to create a bold and dramatic look. It can be combined with shimmering shades for an added effect. In graphic design, Jacaranda can serve as a background color for posters or flyers promoting events with a sophisticated or artistic theme. Using contrasting text colors is essential for readability. In digital art, Jacaranda can be used for creating atmospheric backgrounds or for adding depth and shadow to illustrations. It can be blended with other colors to achieve a variety of effects.

• Product Packaging, Branding, and Event Design

  Jacaranda can be implemented into product packaging to convey a sense of luxury and exclusiveness. It is often paired with metallic elements or minimalist typography to reinforce the product's premium identity. In branding, Jacaranda communicates elegance, creativity, and a touch of the unconventional, appealing to audiences seeking unique and high-quality experiences. It can be used in logos, marketing materials, or website designs for brands that want to stand out. In event design, Jacaranda can be used for creating sophisticated and intimate settings, particularly for evening events, galas, or themed parties. It is often paired with soft lighting and elegant decorations.

Complementary color

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