Azure
General Information about Azure (#2963ad)
The hexadecimal color #2963ad, often referred to as Azure, is a shade of blue that exhibits a moderate saturation and brightness. In the RGB color model, it is composed of 16.08% red, 38.82% green, and 67.84% blue. Azure evokes feelings of calmness, trust, and stability, making it a popular choice in branding, web design, and interior decoration. Historically, azure pigments were derived from the mineral azurite, which contributes to its association with preciousness and sophistication. In color psychology, blue is often linked to intelligence, efficiency, and thoughtfulness. Its widespread use in corporate logos and websites reflects its ability to convey a sense of professionalism and reliability.
The hex color #2963ad, also known as Azure, presents some accessibility considerations for web design. When used as a background color, it's crucial to ensure sufficient contrast with the foreground text. A light text color like white (#ffffff) would generally work well, but testing with accessibility tools is essential to meet WCAG (Web Content Accessibility Guidelines) standards, specifically the contrast ratio requirements. For smaller text, a contrast ratio of at least 4.5:1 is needed, while larger text requires a minimum of 3:1. If used for interactive elements like buttons or links, providing clear visual cues on hover or focus is crucial for users with visual impairments. Avoid using #2963ad as the sole indicator for such elements.
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Applications
Web Design - Headers and Footers
Azure (#2963ad) is an excellent choice for designing website headers and footers. Its calming and professional appearance can create a positive first impression and establish a sense of trust with visitors. When used in conjunction with white or light gray text, it provides a clean and readable layout. Furthermore, this color can be incorporated into call-to-action buttons and navigational elements, enhancing the overall user experience.
Interior Design - Accent Walls
In the realm of interior design, Azure (#2963ad) can be used to create a serene and relaxing atmosphere in bedrooms or living rooms. Consider painting an accent wall or incorporating furniture pieces in this color. Paired with neutral tones such as beige or gray, it can evoke a sense of tranquility and sophistication. Accessorize with plants and natural materials to complement the color's calming effect.
Infographics - Highlighting Data
Azure (#2963ad) can be used in infographics to highlight important data points and create visual hierarchy. Its calming hue allows the data to stand out without overwhelming the viewer. Pair it with contrasting colors like orange or yellow to draw attention to key information and improve data comprehension. Use different shades of azure to create a cohesive and visually appealing infographic design.