Azure
General Information about Azure (#2963A1)
The hexadecimal color #2963A1, also known as Azure, is a medium-dark shade of blue. It is composed of 16.1% red, 38.8% green, and 63.1% blue. In the RGB color model, this equates to values of 41 red, 99 green, and 161 blue. The color's hue lies around 214 degrees on the color wheel, with a saturation of 59% and a lightness of 39%. Azure is often associated with feelings of stability, trust, and intelligence, making it a popular choice for corporate branding and user interface design. It is considered a cool color, evoking a sense of calm and serenity. Azure sits between cyan and blue, but its green undertones differentiates it from classical deep blues.
The color #2963A1, also known as Azure, presents moderate accessibility considerations. Its contrast ratio against white is approximately 4.6:1, which meets WCAG AA standards for normal text and large text but falls short of AAA standards. When used for text, it's crucial to ensure a sufficient contrast ratio against the background. For smaller text sizes (below 18pt or 14pt bold), pairing it with a light background like white or a very pale yellow is essential. Alternatively, using a darker shade of blue or black text on an Azure background can improve readability. When using Azure for decorative elements or non-textual content, contrast is less critical but should still be considered for users with visual impairments. Providing alternative cues, such as icons or labels, alongside color coding can also enhance accessibility. Employing tools like contrast checkers can help verify compliance with accessibility guidelines.
Shades
Digital Color Formats
Alternative colors
- #558ed5
A lighter shade of blue that maintains a similar aesthetic but offers improved contrast against dark backgrounds.
- #1f456e
A darker shade of blue, suitable for text on light backgrounds, ensuring better readability and accessibility.
- #607b8b
A neutral blue with subtle gray undertones that provides a softer, more understated alternative for backgrounds or accents.
Applications
User Interface Design
In user interface design, Azure can be utilized for primary buttons or interactive elements to draw attention and guide users. The color conveys a sense of trust and stability, making it suitable for applications where user confidence is crucial. It is often used in banking or financial applications, or in systems where users have to commit to a series of tasks or steps. Azure complements neutral color palettes, providing a vibrant accent without overwhelming the user interface.
Fashion and Apparel
In fashion, Azure can be used as an accent color for accessories like scarves or handbags. It can also be used in clothing as a primary color. Azure complements a wide range of skin tones, offering a sophisticated and stylish look. The color can be paired with neutral tones like gray, white, and black, as well as other complementary colors, such as coral and yellow, to create dynamic and visually appealing outfits. It can be the base for sporty clothes as well.
Interior Design
In interior design, Azure can be used as an accent wall color in a room to create a focal point. It can be paired with neutral furniture and decor to create a calming and relaxing atmosphere. The color can also be used for accessories like throw pillows, curtains, or rugs. It is especially useful in living rooms and bedrooms, where users feel invited to relax and interact with each other, offering feelings of trust and peace.