Azure
About the Color #2962AD (Azure)
The hexadecimal color #2962ad, often referred to as Azure, is a deep and rich shade of blue. In the RGB color model, it is composed of 16.08% red, 38.43% green, and 67.84% blue. This composition gives it a distinctive cool and calming feel. In the CMYK color model, often used for printing, Azure consists of 76% cyan, 43% magenta, 0% yellow, and 32% black. The color's wavelength typically falls within the range associated with blue light, contributing to its perceived coolness. Azure is often associated with qualities such as trust, stability, and intelligence. These associations make it a popular choice for branding and design elements aiming to convey these attributes. Its depth and richness also make it suitable for creating a sense of sophistication and professionalism.
The color #2962ad, also known as Azure, presents some accessibility considerations for web developers. Its relatively dark hue requires careful attention to contrast ratios, especially when used for text or interactive elements. According to WCAG guidelines, sufficient contrast between text and background is crucial for users with visual impairments. For normal text (14pt/18px and larger), a contrast ratio of at least 4.5:1 is recommended, while for large text (at least 18pt/24px bold or 14pt/18px if not bold) and user interface components, a contrast ratio of 3:1 is required. When using Azure as a background, ensure that any text or interactive elements placed on top of it meet these contrast requirements. Light text colors like whites or light yellows are the best option to ensure readability. Tools like the WebAIM Contrast Checker can be used to verify contrast ratios and make informed decisions about color pairings.
Shades
Digital Color Formats
Alternative colors
- #347ab0
A slightly lighter shade of blue that still provides a professional look but with improved readability against white backgrounds.
- #1c395e
A darker shade that offers a stronger contrast for text, making it suitable for headings or important UI elements.
- #465b71
A desaturated version of Azure, providing a softer look while maintaining a sense of calmness and stability.
Applications
Website Headers and Navigation
Azure is a popular choice for website headers and navigation bars. Its calming yet professional appearance makes it ideal for creating a positive first impression. Using it as a primary color helps establish trust and reliability with users, encouraging them to explore the site further. It can also be effectively combined with complementary colors like yellow or orange for highlighting important calls to action or key information. Ensure sufficient contrast with text for accessibility.
Data Visualization
In data visualization, Azure can be used to represent a specific category or range of values in charts and graphs. Its association with stability and trustworthiness makes it suitable for conveying factual information. Avoid using it for categories that require immediate attention, as the color tends to be more calming than alarming. Consider using different shades of Azure to represent varying degrees within the same category. Use distinct colors for other categories to ensure clarity.
Fashion Accents
Azure can be used as an accent color in fashion to evoke a sense of sophistication and tranquility. It works well in casual and business attire. Azure is also a great color for handbags and belts. It can also be combined with neutral colors such as beige and gray to create a harmonious palette or paired with brighter colors like coral or magenta for a bold statement. Azure is often associated with trustworthiness and reliability, making it a great color in various applications.