Azure
General Information about Azure (#2961AD)
The hexadecimal color #2961AD, commonly known as Azure, is a shade of blue with a moderate saturation and brightness. In the RGB color model, it consists of 16.1% red, 38% green, and 67.8% blue. This color evokes feelings of serenity, trust, and stability, making it a popular choice in various design applications. Azure is often associated with the sky and the sea, bringing a sense of calmness and openness. Its versatility allows it to be used in both digital and print media. The hex code #2961AD translates to RGB values of R:41, G:97, B:173 and CMYK values of C:76, M:44, Y:0, K:32. It is widely used as a background, graphic accent color or in branding and logos. The name ‘Azure’ itself historically comes from the mineral Lapis Lazuli and has long been associated with royalty and sophistication.
The color #2961AD, also known as Azure, presents moderate accessibility challenges. Its contrast ratio against white is approximately 3.8:1, which is below the WCAG 2.0 Level AA recommended ratio of 4.5:1 for normal text. Therefore, using #2961AD for text on a white background might be difficult for users with low vision. However, it meets the WCAG AA standard for large text (above 18pt or 14pt bold). To improve accessibility, consider using a darker shade for text or a lighter tint as a background. Pairing #2961AD with appropriately contrasting colors is crucial for ensuring readability and usability for all users. For graphical elements and user interface components, a contrast ratio of 3:1 is recommended according to WCAG 2.0 Level AA, which this color fulfills against white. Always test color combinations with accessibility tools to ensure compliance with accessibility standards and to provide an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
- #1f497d
A slightly darker shade that provides better contrast against light backgrounds, improving readability for users with visual impairments.
- #5d9ecd
A lighter tint that can be used as a background color, complementing darker text and creating a visually appealing and accessible design.
- #3d5f7a
A desaturated variant offering a more muted tone while still maintaining a connection to the original Azure hue, suitable for less prominent UI elements.
Applications
Web Design
In web design, Azure (#2961AD) is often utilized for creating a sense of trust and reliability. It can be applied to website headers, navigation menus, and call-to-action buttons, especially for businesses in the technology, finance, or healthcare sectors. The color evokes feelings of stability and professionalism, making it suitable for establishing a credible online presence. It is recommended to combine with off-white or lighter gray backgrounds to ensure sufficient contrast and readability of text and other elements.
Fashion Design
In the realm of fashion, Azure (#2961AD) can be incorporated into clothing designs to create a sophisticated and elegant look. It works particularly well for evening wear, formal attire, and accessories. This color conveys a sense of calmness and composure, making it suitable for individuals who want to project confidence and style. Designers can pair it with neutral colors such as beige, gray, or white to create a balanced and harmonious outfit. The versatility of the color enables it to be used in accessories, such as scarves or jewelry.
Interior Design
In interior design, Azure (#2961AD) can be used to bring a sense of tranquility and sophistication to a space. It works well in bedrooms, living rooms, or home offices, creating a calming and serene atmosphere. The color can be applied to walls, furniture, or decorative accessories such as cushions, curtains, or rugs. Consider pairing it with complementary colors like light yellows or oranges to create a balanced and visually appealing interior design. The cooler tone works well in combination with natural materials.