Royal Blue
General Information about Royal Blue
The hexadecimal color #295BFF, also known as Royal Blue, is a vibrant shade of blue that sits prominently in the blue color spectrum. It's created by mixing specific amounts of red, green, and blue light, with the hex code representing these proportions. In this case, #295BFF signifies that there's a relatively small amount of red (29), a moderate amount of green (5B), and a significant amount of blue (FF, the maximum value). Royal Blue is often associated with royalty, trust, stability, and intelligence, making it a popular choice in various design applications. Its striking appearance and inherent symbolism contribute to its widespread use in branding, web design, and even fashion.
The color #295BFF, a vibrant Royal Blue, presents some accessibility challenges. Its luminance value is relatively low, meaning it may not provide sufficient contrast against lighter backgrounds. When used as text, it's crucial to ensure a contrast ratio of at least 4.5:1 against the background color, as recommended by WCAG (Web Content Accessibility Guidelines) for normal text. For large text (14pt bold or 18pt regular), a contrast ratio of 3:1 is acceptable. Using a color contrast checker tool is highly recommended to verify compliance. If the contrast is insufficient, consider using a lighter tint of the blue or pairing it with a darker background. Also, avoid relying solely on color to convey important information; supplement it with text labels or icons to ensure usability for users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
- #3366ff
A slightly lighter shade of blue that maintains the vibrancy while improving contrast against white backgrounds.
- #1939b3
A darker shade of blue that provides better contrast when used as a background color for light text.
- #5c7fda
A desaturated blue that is less visually intense and provides better readability in large blocks of text.
Applications
Interactive Web Elements
Royal Blue is an excellent choice for highlighting interactive elements on a website, such as buttons and links. Its vibrancy draws the user's attention, signaling that these elements are clickable. When incorporated thoughtfully, it can make navigation easier and user experience smoother, especially on complex interfaces where guiding the user is essential. However, overuse can be overwhelming; reserve it for key actions to prevent visual clutter. In addition, ensure sufficient contrast with surrounding elements to meet accessibility standards.
Interior Design Accent
Royal Blue can be used as an accent color in interior design to add a pop of color to neutral spaces. A royal blue sofa, painting or rug can create a focal point in a living room. It can also be used in bedrooms to promote calmness and relaxation. The use of royal blue should be combined with other shades of blue to bring harmony to the design, or contrasted with yellow and orange for a powerful visual impact.
Corporate Branding
Royal Blue, with its associations of trust and stability, is a solid selection for corporate branding. Suitable for logos, marketing materials, and website themes, it conveys a sense of professionalism, reliability, and authority, making it ideal for businesses aiming to establish a confident presence. Its versatility complements various design styles and pairs seamlessly with neutral tones, enabling consistent and cohesive branding across all touchpoints. This thoughtful application reinforces a consistent and positive brand perception.