Azure
General Information About Azure
The hex color #295BA1, often referred to as Azure, is a shade of blue that evokes feelings of calmness, trustworthiness, and stability. It belongs to the blue color family and is commonly associated with the sky and the sea. In the RGB color model, #295BA1 is composed of 16.1% red, 36.1% green, and 63.1% blue. In the CMYK color model, it consists of 74.5% cyan, 42.7% magenta, 0% yellow, and 36.9% black. Azure is frequently used in corporate branding and web design to convey a sense of professionalism and reliability. It is a versatile color that can be combined with a variety of other colors to create different moods and effects. Lighter shades of blue, such as sky blue or light cyan, can create a more airy and playful feel, while darker shades of blue, such as navy or midnight blue, can convey a sense of strength and authority.
The hex color #295BA1, often referred to as Azure, presents certain accessibility considerations, particularly in web design. When used as a foreground color for text, it requires careful pairing with a background color that provides sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A light background color, such as a pale yellow or a very light gray (#f0f0f0), would offer better readability than a darker one. Conversely, using #295BA1 as a background color necessitates a light foreground color, such as white or a very light shade of gray, to ensure adequate contrast. When incorporating this color into interactive elements like buttons or links, it is crucial to provide clear visual cues for focus states, hover states, and active states. This can be achieved through changes in color, outline, or other visual indicators to assist users with visual impairments or those relying on keyboard navigation. Additionally, it is recommended to avoid relying solely on color to convey important information, as this can exclude users with color vision deficiencies. Instead, supplementary cues like text labels or icons should be used to enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Azure (#295BA1) can be used to create a sophisticated and professional look. It's well-suited for header backgrounds, call-to-action buttons, and other prominent elements. Consider using it in conjunction with lighter shades of blue or neutral grays to maintain a clean and modern aesthetic. This color works particularly well for websites in the tech, finance, or healthcare industries, where trustworthiness and stability are important brand attributes. Pair it with clean typography and ample white space to enhance readability and user experience.
Interior Design
In interior design, Azure (#295BA1) can serve as an accent color to add depth and interest to a space. It can be used for painting an accent wall, incorporating throw pillows, or selecting artwork. It pairs well with neutral colors like beige, gray, and white, as well as natural materials like wood and stone. This color can create a calming and serene atmosphere, making it suitable for bedrooms, living rooms, or home offices. It can also be combined with metallic accents like gold or silver for a more luxurious feel.
Fashion
In fashion, Azure (#295BA1) can be incorporated into clothing, accessories, or makeup to create a stylish and eye-catching look. It works well as a base color for dresses, blouses, or skirts, and can be paired with neutral colors like black, white, or gray for a balanced outfit. It can also be used as an accent color for scarves, handbags, or jewelry to add a pop of color. In makeup, Azure can be used for eyeshadow, eyeliner, or mascara to create a bold and striking look. It is a versatile choice for both casual and formal attire, depending on the styling and accessories.