San Juan
General Information about #294D6F
The hex color #294D6F, also known as San Juan, is a deep, muted shade of blue with a touch of gray. It belongs to the family of cool colors and evokes feelings of calmness, stability, and professionalism. In the RGB color model, it is composed of 16.08% red, 30.2% green, and 43.53% blue. In the CMYK color model, it consists of 63% cyan, 30% magenta, 0% yellow, and 56% black. This color is often associated with trust, knowledge, and serenity, making it a popular choice for corporate branding, web design, and interior decor. Its subtle nature allows it to be versatile and easily paired with other colors to create a variety of moods and effects.
The color #294D6F, also known as San Juan, presents some accessibility challenges, especially when used for text. Its relatively low lightness value (around 29%) means that it requires careful consideration of contrast ratios. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. For text, a contrast ratio of at least 4.5:1 against its background is recommended for normal text, and 3:1 for large text. When using #294D6F as a background color, pairing it with light text colors such as white (#FFFFFF) or very light grays is essential to meet these contrast requirements. Conversely, if #294D6F is used as the text color, a light background is necessary. Tools like contrast checkers can help web developers ensure their designs meet accessibility standards and provide an inclusive user experience. Non-text elements should have a constrast ratio of 3:1.
Shades
Digital Color Formats
Alternative colors
- #38658f
A slightly lighter shade that maintains the cool, professional feel but offers improved readability against darker backgrounds.
- #1f3652
A darker variant that provides better contrast when used as a background for light-colored text or elements.
- #5f9ea0
A muted grey-blue that provides a calm and neutral background.
Applications
Corporate Web Design
In web design, #294D6F can be used to create a sense of sophistication and trustworthiness, making it suitable for websites in the finance, technology, or corporate sectors. It works well for navigation bars, headers, and call-to-action buttons, especially when paired with complementary colors or light neutral tones. The color's calming effect can also be leveraged in user interfaces to enhance focus and reduce visual fatigue. Consider using it alongside a bright accent color to draw attention to important elements.
Interior Design
In interior design, #294D6F can serve as an elegant wall color in living rooms or bedrooms, creating a serene and relaxing atmosphere. It pairs well with warm wood tones, metallic accents (such as gold or copper), and natural textures like linen or wool. Consider using it in combination with lighter blues or grays to create a cohesive and balanced color palette. It is also suitable for upholstery and decorative items.
Fashion Design
In fashion, #294D6F can be used to create sophisticated and professional outfits. It works well in business attire and formal wear. For example, a dress or suit in this color can be paired with neutral accessories for a polished look. The color can also be used in casual wear, such as sweaters or jackets, to add a touch of sophistication to everyday outfits.