San Juan
General Information about #294C72
The hex color #294C72, also known as San Juan, is a dark, desaturated blue that exudes a sense of calm and sophistication. It belongs to the blue color family and carries connotations of trust, stability, and professionalism. In the RGB color model, #294C72 is composed of 16.08% red, 29.8% green, and 44.71% blue. Its CMYK values are 0.64, 0.34, 0, and 0.55, indicating the proportions of cyan, magenta, yellow, and key (black) needed to reproduce the color in print. This color is often associated with corporate branding, finance, and technology due to its reliable and trustworthy appearance. Its subdued nature makes it a versatile choice for both backgrounds and accents.
The color #294C72, also known as San Juan, has a moderate contrast ratio against white text, making it somewhat accessible for users with visual impairments. However, when paired with black text, the contrast is significantly lower, posing accessibility challenges. To improve accessibility, consider using lighter shades of text or providing sufficient color contrast using online tools or guidelines. Ensure the color is not the sole means of conveying important information, and always provide alternative cues, such as text labels or icons, to ensure usability for all users, including those with color vision deficiencies. A minimum contrast ratio of 4.5:1 is recommended for normal text and 3:1 for large text according to WCAG guidelines. Testing with various accessibility tools can help ensure compliance and a better user experience.
Shades
Digital Color Formats
Alternative colors
- #3a5a80
A slightly lighter shade of blue that maintains a similar aesthetic but offers improved contrast against darker text.
- #1e3a60
A darker shade of blue that can provide a stronger visual anchor and work well for backgrounds or accents.
- #5f7a91
A muted gray-blue that provides a neutral background, making other elements on the page stand out.
Applications
Web Design
In web design, #294C72 can be employed as a primary color for websites related to technology, finance, or corporate sectors. Its professional and calming nature makes it suitable for creating a sense of trust and reliability. The color can be used for website headers, navigation bars, and button backgrounds. Furthermore, it pairs well with complementary colors like light yellows or oranges for highlighting calls to action, ensuring a visually appealing and user-friendly interface. Using this color sparingly can also help maintain a clean and uncluttered design aesthetic.
Interior Design
In interior design, #294C72 can be utilized to create a sophisticated and calming atmosphere in living spaces or offices. It works effectively as an accent wall color or for furniture upholstery. When combined with lighter neutrals like beige or gray, it can evoke a sense of tranquility and elegance. Accessorizing with metallic elements like gold or silver can further enhance its luxurious appeal. The color is also suitable for creating a focal point in a room, such as a statement piece of artwork or a decorative rug. This helps to provide depth and character to the interior.
Fashion
In fashion, #294C72 can be incorporated into clothing and accessories to create a refined and understated look. It's suitable for formal wear such as suits or dresses, as well as for casual pieces like sweaters and scarves. The color can be paired with neutral tones like white, black, or gray for a classic and versatile ensemble. Alternatively, it can be combined with bolder colors like mustard yellow or deep red for a more adventurous and eye-catching outfit. The color also works well in accessories like handbags or shoes, adding a touch of sophistication to any outfit. In makeup, this color can be used in eye shadows or eyeliners.