San Juan
General Information about #294A70
The hexadecimal color #294A70, also recognized as San Juan, falls within the blue color family. It is a dark, desaturated hue that evokes a sense of depth and sophistication. In the RGB color model, #294A70 is composed of 16.08% red, 29.02% green, and 43.92% blue. Its CMYK representation is 0.63, 0.34, 0.00, 0.56, indicating a significant proportion of cyan and magenta with minimal yellow, and a substantial black component. This color is often associated with feelings of trust, stability, and professionalism. Its relatively low saturation makes it a versatile choice for backgrounds and other design elements where a calming or understated presence is desired. It is frequently used in corporate branding and website designs that aim to convey reliability and competence.
The color #294A70, also known as San Juan, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it requires light-colored text to ensure readability for individuals with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular) to comply with WCAG guidelines. Using a color contrast checker is highly advisable to verify compliance. Furthermore, avoid relying solely on color to convey important information; use supplementary cues like text labels or icons. When used for interactive elements like buttons or links, ensure sufficient contrast and provide clear focus indicators for keyboard navigation. Considering its relatively dark hue, pairing it with lighter shades of complementary or analogous colors can help improve overall accessibility and user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, San Juan (#294A70) can be utilized to create a sophisticated and trustworthy aesthetic, particularly for websites in the finance, technology, or corporate sectors. It works well as a primary color for headers, navigation bars, or backgrounds, especially when paired with lighter accent colors to create visual balance and hierarchy. Its depth evokes feelings of stability and professionalism, making it suitable for branding elements where trust and reliability are key. Furthermore, it can be used to highlight call-to-action buttons when paired with a bright complementary color.
Interior Design
In interior design, the color can be used to create a relaxing and sophisticated room, by using it on large areas or in combination with furniture.
Fashion
In the fashion industry, this color is great for elegant clothing and a more sophisticated style.