Sapphire
General Information about Sapphire
The hexadecimal color #2949A3, commonly known as Sapphire, is a dark shade of blue that exudes sophistication and depth. It is composed of 16.1% red, 28.6% green, and 63.9% blue. In the RGB color space, it represents a relatively muted but rich tone. Sapphire often evokes feelings of trustworthiness, stability, and intelligence, making it a popular choice for branding and design projects where these qualities are desired. Its visual impact can vary greatly depending on the surrounding colors and the context in which it is used. The color name is derived from the precious gemstone sapphire, which is valued for its deep blue hue. In graphic design, it is often used to create a sense of calm and reliability, while its darker nature can also convey a sense of seriousness and authority.
The color #2949A3, also known as Sapphire, presents some accessibility challenges. Its relatively low lightness value means it may not provide sufficient contrast against white backgrounds, potentially making text or interactive elements difficult to read for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using Sapphire, it is crucial to pair it with a light color to ensure adequate contrast. Testing the color combination with accessibility tools is highly recommended to verify compliance with accessibility standards. Consider providing alternative color schemes or high-contrast modes for users who require them, and make sure that interactive elements have sufficient visual cues beyond color alone, such as underlines or icons.
Shades
Digital Color Formats
Alternative colors
- #3f51b5
A slightly lighter shade of blue that offers better contrast against white backgrounds while retaining a similar aesthetic feel.
- #303f9f
A more vibrant blue that can be used to draw attention to specific elements on a webpage.
- #1a237e
Darker color similar to navy. If applied in web development, it is a good color for backgrounds or text.
Applications
Web Design
In web design, Sapphire (#2949A3) can be used to create a sophisticated and professional aesthetic. It is well-suited for headers, navigation bars, and call-to-action buttons, particularly in industries such as finance, technology, and education. When combined with lighter shades of blue or neutral tones, it can create a visually appealing and user-friendly interface. However, ensure sufficient contrast between text and background, following the required WCAG standards. Also consider using the color for icons and other graphical elements to create a sense of brand identity. The color is also used in mobile apps, where the focus is on presenting information.
Beauty and Cosmetics
In the world of beauty and cosmetics, Sapphire (#2949A3) evokes feelings of luxury and elegance. It can be used for eye shadows, eyeliners, and nail polishes to create a bold and sophisticated look. The color also works well in packaging design, lending a premium feel to beauty products, and is often associated with precious stones and high-end jewelry, making it suitable for branding and marketing campaigns aimed at attracting customers who value quality and style. This color is often applied for clothing in beauty and fashion.
Interieur Design
In interior design, the color sapphire gives the room a touch of elegance and calmness. It can be applied for wallpapers, decoration elements, furniture and carpets. It is usually combined with light colors to create a welcoming atmosphere. If combined with neutral colours or other colors, it is important to maintain a color balance, as sapphire may dominate the atmosphere of the room.