Te Papa Green

General Information about Te Papa Green

The hexadecimal color #29463E, commonly known as Te Papa Green, is a muted and sophisticated shade of green with a slightly darker undertone. It is created by combining moderate amounts of blue and green, resulting in a color that evokes feelings of nature, tranquility, and stability. This particular shade is not overly vibrant, making it suitable for applications where subtlety and understated elegance are desired. In color psychology, greens are often associated with growth, harmony, and renewal, while darker greens like Te Papa Green tend to represent wealth, ambition, and sophistication. The color is often used in contexts where a sense of calm and balance is needed, or where a connection to the environment is to be emphasized. Its composition makes it suitable for a variety of design and branding applications.

The color #29463E, also known as Te Papa Green, presents moderate accessibility challenges. Its relatively low luminance of 0.05 makes it difficult to achieve sufficient contrast with both white and black text. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Testing reveals that white text on a #29463E background falls short of these recommendations, potentially causing readability issues, especially for users with visual impairments. To improve accessibility, consider using lighter shades of green or pairing #29463E with very light or vibrant accent colors. Additionally, providing alternative text descriptions for images or interactive elements using this color ensures that users relying on screen readers can still access the information.

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Alternative colors

Applications

• Eco-Friendly Branding

  Te Papa Green's sophisticated and earthy tone makes it a superb choice for branding projects focused on environmental sustainability, eco-tourism, or natural product lines. Its understated elegance conveys a sense of responsibility and harmony with nature. In logo design, it communicates trustworthiness and organic qualities. It is equally effective in marketing materials, website design, and packaging to reinforce a brand's commitment to eco-friendly practices. For example, a skincare brand using this color could highlight the use of natural ingredients and a commitment to sustainable sourcing, appealing to environmentally conscious consumers.

• Calming Interior Design

  In interior design, #29463E can create a calming and grounding atmosphere, reminiscent of a lush forest or tranquil garden. It's a perfect choice for accent walls, furniture upholstery, or decorative elements in living rooms, bedrooms, or studies. The color pairs well with natural materials like wood, stone, and linen, enhancing the organic feel of the space. Furthermore, it complements neutral color schemes, adding depth and visual interest without overwhelming the overall design. Its relaxing ambiance creates an inviting and serene environment within the home.

• Earthy Fashion

  Te Papa Green lends itself beautifully to fashion, particularly in designs that emphasize natural materials and earthy tones. It can be used in clothing, accessories, and footwear to create looks that are both stylish and grounded. The color complements a wide range of skin tones and can be incorporated into various styles, from casual wear to more formal attire. The natural, elegant hue adds sophistication to an outfit while maintaining a connection to nature, making it suitable for outdoor and everyday wear. Its versatility allows it to be paired with other earthy tones or contrasting colors for a variety of stylish and eco-conscious outfits.

Complementary color

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