Te Papa Green
General Information about Te Papa Green
The hex color #294245, also referred to as Te Papa Green, is a dark, desaturated shade of green with a touch of blue. It evokes feelings of nature, tranquility, and stability. In the RGB color model, it consists of 16.08% red, 25.88% green, and 27.06% blue. Its calmness can be associated with sophistication and elegance. Colors similar to Te Papa Green are often found in natural environments, such as forests and deep waters. Its subtle character makes it a versatile choice for various applications, especially when aiming for a subdued and refined aesthetic. In the CMYK color model, it is composed of 40% cyan, 4% magenta, 0% yellow, and 73% black. This color is named after the Museum of New Zealand Te Papa Tongarewa, likely reflecting the museum's natural exhibits.
The hex color #294245, also known as Te Papa Green, presents some accessibility challenges, especially concerning color contrast. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast. This is crucial for users with visual impairments. Therefore, when utilizing #294245 for text or interactive elements, careful consideration should be given to the background color. Pairing it with lighter shades can improve readability. Tools for checking color contrast ratios are readily available online and should be used to ensure compliance with accessibility standards. Furthermore, consider providing alternative visual cues such as underlines or icons, in addition to color, to convey information effectively. Providing sufficient contrast is paramount for inclusivity and usability.
Shades
Digital Color Formats
Alternative colors
- #3e6063
A lighter shade of green that provides better contrast against white backgrounds, ensuring readability for a wider range of users.
- #808080
A neutral gray that can be paired with #294245 to create a balanced and accessible color palette.
- #1a2a2d
This darker version ensures a high contrast ratio when paired with lighter colors, improving readability and accessibility.
Applications
Interior Design
Te Papa Green (#294245) can be used to create a sophisticated and calming ambiance in interior design. It works well in living rooms, bedrooms, or home offices, creating a connection to nature and a sense of tranquility. Pair it with natural materials like wood and stone to enhance the organic feel. It is also a great color for accent walls or furniture pieces, adding a touch of elegance and depth to any space. Consider using it for soft furnishings like cushions and curtains to complement a neutral color scheme.
Web Design
In web design, #294245 can serve as a primary or secondary color, particularly for websites related to nature, environmental causes, or sustainable living. It can be effectively used for buttons, headers, and navigation menus, providing a subtle yet distinctive visual identity. Its muted tone makes it suitable for backgrounds, allowing content to stand out while maintaining a harmonious design. However, ensure sufficient contrast with text and other elements to meet accessibility standards and enhance user experience. This color evokes feelings of stability and growth, making it a great choice for brands that want to convey a message of trust and reliability.
Branding
Te Papa Green is a good color to use in branding for eco-friendly companies. It brings calmness and reliability to the brand appearance. This can be applied to business cards, websites and marketing materials. This color is also great for companies that offer nature-based products or services, that want to create a brand that reflects their values and mission. It would be great to add a logo with the color to stationary or packaging.