Royal Blue

General Information about #2940EF

The hexadecimal color #2940EF, also known as Royal Blue, is a vibrant and saturated shade of blue with a strong presence. It is formed by a combination of red, green, and blue light, with the specific values indicating a higher concentration of blue compared to red and green. In the RGB color model, it consists of 16.1% red, 25.1% green, and 93.7% blue. This color is commonly associated with royalty, trust, and stability, and can evoke feelings of confidence and authority. Its versatility allows it to be used in a variety of applications, from corporate branding to web design. Understanding the properties of #2940EF and how it interacts with other colors is essential for creating visually appealing and effective designs.

The color #2940EF, a vibrant shade of royal blue, presents some accessibility considerations for web design. When used as a background color, it's crucial to ensure sufficient contrast with the foreground text color to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. White or very light shades of yellow or green would be suitable choices for foreground text. Insufficient contrast can make content difficult to read, especially for users with visual impairments. Additionally, relying solely on color to convey information should be avoided. Consider providing alternative cues such as text labels or icons to ensure that the information is accessible to all users, including those who are colorblind. Remember to test your color combinations with accessibility tools to verify compliance with accessibility standards.

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Digital Color Formats

Alternative colors

Applications

• Corporate Branding

  Royal blue is often used in branding for technology companies or financial institutions to convey trust, stability, and innovation. It can be incorporated into logos, website designs, and marketing materials to create a professional and reliable image. The vibrant nature of #2940EF can also be used to catch the user's attention and emphasize key messages. When creating a brand identity, the choice of the specific blue shade and its integration with other design elements, such as typography and imagery, will influence overall brand recognition and perception. Be sure to do some A/B testing to determine which color is best for marketing.

• UI Design

  In user interface (UI) design, #2940EF can be used as a primary color for buttons, links, and other interactive elements. Its strong visual presence makes it easily noticeable and can guide users through the interface. It's important to maintain consistency in color usage throughout the UI to create a cohesive and intuitive user experience. Additionally, the color should align with the overall tone and style of the application or website. Ensure that hover states and active states for interactive elements also comply with the accessibility standards. Using this color in UI might be best suited for websites and applications targetting younger audiences.

• Fashion Design

  Royal blue can be incorporated into fashion designs to add a touch of sophistication and elegance. It can be used as a dominant color in clothing items such as dresses, suits, and jackets, or as an accent color in accessories like scarves, handbags, and jewelry. The versatility of royal blue allows it to be paired with a variety of other colors, including neutrals like white, black, and gray, as well as bolder colors like red and yellow. In order to create a specific aesthetic, royal blue is commonly used in nautical-themed outfits, creating a classic yet stylish look. When combined with metallic accents, it can also add a touch of glamour to an evening ensemble.

Complementary color

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