Astronaut
General Information about #293E72
The hexadecimal color #293E72, often referred to as 'Astronaut,' is a deep, muted shade of blue. In the RGB color model, it is composed of 16.08% red, 24.31% green, and 44.71% blue. This color's presence is frequently associated with feelings of stability, trust, and sophistication. In color psychology, deep blues are known to evoke a sense of calmness and reliability, making them popular choices for branding and design elements in industries such as finance, technology, and healthcare. Its somber nature makes the color good for creating a sophisticated look. In CMYK, the color is composed of 64% cyan, 45% magenta, 0% yellow and 55% black.
The hex color #293E72, also known as Astronaut, presents some accessibility considerations for web design. Its relatively low lightness value means that text rendered in this color might require a light-colored background to ensure sufficient contrast for readability, especially for users with visual impairments. Using tools to measure contrast ratios is crucial. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to comply with WCAG guidelines. When used for interactive elements, providing clear visual cues beyond color alone, such as underlines or icons, can enhance usability for colorblind users. Thoughtful implementation is key to ensuring an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
- #345995
A slightly lighter blue that provides better contrast on white backgrounds.
- #1c2841
A darker shade of blue for backgrounds where high contrast with light text is needed.
- #304885
This alternative hex color closely resembles the original, offering a similar aesthetic with slightly improved readability.
Applications
Web Design
In web design, #293E72 is ideal for creating a sophisticated and calming header or navigation bar. Its deep blue tone can evoke feelings of trust and stability, making it suitable for websites related to finance, technology, or education. Paired with a clean, minimalist design, this color can enhance the overall user experience by providing a sense of professionalism and reliability. Further applications can include use for the primary color for a button, for example 'book now'.
Interior Design
In interior design, #293E72 can be used as an accent wall color in a bedroom or study to create a relaxing and focused atmosphere. Its calming properties make it well-suited for spaces where tranquility is desired. It can also be used in smaller doses, such as for throw pillows or artwork, to add a touch of sophistication and depth to a room. In combination with light or neutral colorus, the Astronaut is a good choice.
Fashion
In the fashion industry, #293E72 can be a fantastic selection for evening wear or formal attire, lending a touch of elegance and mystery. Its versatility allows it to be paired with various materials and embellishments, from shimmering sequins to sleek satin. Additionally, this shade can be incorporated into accessories like handbags or scarves to introduce a sophisticated pop of color to any ensemble.